Growth
Da-Vi Nails against its category
The biggest tracked US nail salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Da-Vi Nails's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
|
-5.6% |
| 2 | P Pro Nails | -5.3% |
| 3 | H Happy Nails | -2.3% |
| 4 | V VIP Nails | -3.3% |
| 5 | L Lovely Nails | -3.4% |
| 6 |
S
|
-1.5% |
| 7 |
A
|
-8.8% |
| 8 | L Luxury Nails | -0.9% |
| 9 | L Lee Nails | -5.6% |
| 10 | T Top Nails | -3.7% |
| 22 |
D
|
-6.9% |
Share of tracked category spend, indexed
Store footprint
Store map
220 tracked Da-Vi Nails locations across 40 US states.
Tracked stores by state
- Texas 31
- Florida 23
- North Carolina 17
- California 13
- Georgia 10
- New York 10
- Pennsylvania 10
- Virginia 9
- Utah 8
- Maryland 7
- Michigan 7
- Ohio 7
- Arizona 6
- New Jersey 6
- Oklahoma 6
- Colorado 5
- Nevada 4
- South Carolina 4
- Wisconsin 4
- Iowa 3
- Kansas 3
- Alabama 2
- Connecticut 2
- Illinois 2
- Maine 2
- New Mexico 2
- Tennessee 2
- Washington 2
- Wyoming 2
- Delaware 1
- Hawaii 1
- Idaho 1
- Indiana 1
- Kentucky 1
- Massachusetts 1
- Minnesota 1
- Montana 1
- North Dakota 1
- New Hampshire 1
- Oregon 1
Customer overlap
Who shops at Da-Vi Nails
Tracked chains Da-Vi Nails customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends