Trends · data through September 2026

Health & Beauty trends in Massachusetts

Iceflower tracks 4,705 stores from 3,133 health & beauty chains in Massachusetts. L'OCCITANE en Provence grew fastest over the last year, ahead of Perfumania and James Joseph Salon.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,133
Tracked stores
4,705
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. L'OCCITANE en Provence and Perfumania sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L L'OCCITANE en Provence logo L'OCCITANE en Provence - +18.3%
2 P Perfumania logo Perfumania ▲5 +18.1%
3 J James Joseph Salon ▲3 +16.6%
4 P Pearle Vision logo Pearle Vision - +16.4%
5 S Shields MRI ▲5 +13.6%
6 S Skin Laundry ▲2 +11.5%
7 C Crunch Fitness logo Crunch Fitness ▲3 +10.7%
8 C Central Rock Gym logo Central Rock Gym ▲3 +10.2%
9 V VCA Animal Hospital logo VCA Animal Hospital - +6.2%
10 M MyEyeDr. logo MyEyeDr. ▲1 +5.8%
11 L Lunette Optic ▲2 +5.4%
12 B btone FITNESS - +4.9%
13 S SalonCentric logo SalonCentric ▲1 +4.8%
14 V Visionworks logo Visionworks ▲2 +4.0%
15 C CorePower Yoga logo CorePower Yoga ▲3 +3.9%

Store footprint

Store map

4,705 tracked store locations in Massachusetts, colored by category.

Top tracked chains by store count

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