Trends · data through July 2026

Health & Beauty trends in Massachusetts

Iceflower tracks 736 stores from 155 health & beauty chains in Massachusetts. Atrius Health grew fastest over the last year, ahead of Bath & Body Works and SEPHORA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
155
Tracked stores
736
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Atrius Health and Bath & Body Works sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Atrius Health logo Atrius Health - +0.5%
2 B Bath & Body Works logo Bath & Body Works - -0.7%
3 S SEPHORA logo SEPHORA - -1.2%
4 U Ulta Beauty logo Ulta Beauty - -2.4%
5 C CVS Pharmacy logo CVS Pharmacy - -4.8%
6 W Walgreens logo Walgreens - -8.2%
  • Pharmacy
  • Beauty Store
  • Hospital
  • Doctors Office
  • Gym
  • Sport Fitness Facility
  • Healthcare Location
  • Other categories

Store footprint

Store map

736 tracked store locations in Massachusetts, colored by category.

  • Pharmacy (530)
  • Beauty Store (48)
  • Hospital (34)
  • Doctors Office (18)
  • Gym (15)
  • Sport Fitness Facility (13)
  • Healthcare Location (13)
  • Other categories

Top tracked chains by store count

  • 1 C CVS Pharmacy logo CVS Pharmacy 373
  • 2 W Walgreens logo Walgreens 147
  • 3 U Ulta Beauty logo Ulta Beauty 22
  • 4 S SEPHORA logo SEPHORA 12
  • 5 A Atrius Health logo Atrius Health 10
  • 6 B Bath & Body Works logo Bath & Body Works 10
  • 7 S Supercuts logo Supercuts 5
  • 8 D Dana Farber Cancer Institute logo Dana Farber Cancer Institute 3
  • 9 B Boston Children's Hospital 3
  • 10 P Puttshack logo Puttshack 2
  • 11 Y YMCA logo YMCA 2
  • 12 C Central Rock Gym logo Central Rock Gym 2
  • 13 C Cambridge Health Alliance logo Cambridge Health Alliance 2
  • 14 T Tao's logo Tao's 2
  • 15 R Reiwatakiya 1
  • 16 K Kendall Square CrossFit 1
  • 17 L Lowell General Hospital 1
  • 18 S Salem Hospital 1
  • 19 G Golf Country 1
  • 20 B BWH Plastic Surgery Department 1
  • 21 B Braintree Labs 1
  • 22 G Great Clips logo Great Clips 1
  • 23 M Milford Regional Medical Center 1
  • 24 B Beauty Supply Supermarket 1
  • 25 H Holyoke Medical Center 1
  • 26 B Brighton Pharmacy 1
  • 27 K Kohr Golf logo Kohr Golf 1
  • 28 A Adams Pharmacy 1
  • 29 P Paradise Gym 1
  • 30 W West Concord Pharmacy 1
  • 31 W Winchester Hospital 1
  • 32 L Lanesborough Ambulance 1
  • 33 E Excel Orthopaedic Specialists 1
  • 34 A AR Nail Bar & Lounge 1
  • 35 B Beth Israel Deaconess Hospital 1
  • 36 E East Broadway Nail 1
  • 37 M MGH CBT 1
  • 38 P Pirate's Cove Adventure Golf 1
  • 39 L Lancaster Dental 1
  • 40 M Mount Auburn Hospital logo Mount Auburn Hospital 1
  • 41 N Nantucket Pharmacy 1
  • 42 N Nova Trampoline Park 1
  • 43 C Circle Forward 1
  • 44 T Theater Pharmacy 1
  • 45 G Get Air Trampoline Park logo Get Air Trampoline Park 1
  • 46 A Acton Pharmacy 1
  • 47 L Longfellow Tennis & Health Club 1
  • 48 T The Vitamin Shoppe logo The Vitamin Shoppe 1
  • 49 D D Luxe Nail Bar 1
  • 50 S Signature Healthcare Brockton Hospital 1

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