Trends · data through September 2026

Food & Drink trends in Wisconsin

Iceflower tracks 13,150 stores from 8,919 food & drink chains in Wisconsin. First Watch grew fastest over the last year, ahead of Tropical Smoothie Cafe and Caribou Coffee.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
8,919
Tracked stores
13,150
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. First Watch and Tropical Smoothie Cafe sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F First Watch logo First Watch ▲7 +18.0%
2 T Tropical Smoothie Cafe logo Tropical Smoothie Cafe ▲4 +13.7%
3 C Caribou Coffee logo Caribou Coffee ▲5 +13.5%
4 N Nothing Bundt Cakes logo Nothing Bundt Cakes ▲9 +12.2%
5 J Jersey Mike's Subs logo Jersey Mike's Subs ▲3 +11.2%
6 P Panda Express logo Panda Express ▲3 +9.8%
7 C Chili's Grill & Bar logo Chili's Grill & Bar ▲2 +9.6%
8 T The Cheesecake Factory logo The Cheesecake Factory ▲2 +8.8%
9 C Cafe Zupas logo Cafe Zupas ▲3 +7.7%
10 A Auntie Anne's logo Auntie Anne's ▲4 +6.2%
11 F Fiddleheads Coffee logo Fiddleheads Coffee ▲2 +5.8%
12 B Burger King logo Burger King ▲1 +5.4%
13 R Red Lobster logo Red Lobster ▲2 +4.7%
14 D Dunkin' logo Dunkin' ▼1 +4.4%
15 C Culver's logo Culver's - +4.1%

Store footprint

Store map

13,150 tracked store locations in Wisconsin, colored by category.

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