Growth
Applebee's Grill + Bar against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Applebee's Grill + Bar's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Texas Roadhouse
|
+6.1% |
| 2 |
C
Chili's Grill & Bar
|
+6.2% |
| 3 |
O
Olive Garden
|
+2.3% |
| 4 |
A
Applebee's Grill + Bar
|
-1.6% |
| 5 |
L
LongHorn Steakhouse
|
+8.9% |
| 6 |
O
Outback Steakhouse
|
+0.4% |
| 7 |
R
Red Robin Gourmet Burgers
|
-5.0% |
| 8 |
R
Red Lobster
|
-0.6% |
| 9 |
B
BJ's Restaurant & Brewhouse
|
-9.1% |
| 10 |
C
Cheddar's Scratch Kitchen
|
+2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
1,543 tracked Applebee's Grill + Bar locations across 49 US states.
Tracked stores by state
- California 102
- New York 101
- Florida 97
- Texas 90
- Michigan 81
- Pennsylvania 76
- Ohio 74
- New Jersey 56
- Indiana 54
- Georgia 53
- Virginia 50
- Missouri 45
- Minnesota 42
- North Carolina 41
- Illinois 38
- Washington 34
- Alabama 32
- Kentucky 31
- South Carolina 30
- Kansas 28
- Tennessee 28
- Wisconsin 28
- Arizona 25
- Iowa 25
- Massachusetts 24
- Colorado 21
- Mississippi 20
- Maryland 18
- New Mexico 16
- West Virginia 15
- Nebraska 14
- Oregon 14
- Maine 13
- New Hampshire 13
- Idaho 12
- Louisiana 12
- North Dakota 12
- Oklahoma 12
- Delaware 10
- Utah 10
- Montana 8
- Arkansas 7
- Nevada 7
- Rhode Island 7
- Connecticut 5
- South Dakota 4
- Wyoming 4
- Vermont 3
- Alaska 1
Customer overlap
Who shops at Applebee's Grill + Bar
Tracked chains Applebee's Grill + Bar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends