Chain · United States · data through July 2026

B Buffalo Wild Wings logo Buffalo Wild Wings

Iceflower tracks 1,292 Buffalo Wild Wings stores across 50 US states and DC. It ranks #1 of 1,227 tracked US chicken restaurants chains by card spend. Its share of tracked category spend moved -0.6% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
1,292
States
50
Category
Chicken Restaurant
Category rank
#1

Growth

Buffalo Wild Wings against its category

The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Buffalo Wild Wings's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 B Buffalo Wild Wings logo Buffalo Wild Wings -0.6%
2 P Popeyes Louisiana Kitchen logo Popeyes Louisiana Kitchen -2.1%
3 Z Zaxby's logo Zaxby's +4.7%
4 W Wingstop logo Wingstop -5.1%
5 B Bojangles' logo Bojangles' -0.9%
6 R Roosters +0.1%
7 C Church's Chicken logo Church's Chicken +6.9%
8 S Slim Chickens logo Slim Chickens -3.3%
9 P Pollo Tropical logo Pollo Tropical -1.3%
10 A America's Best Wings logo America's Best Wings +11.0%

Share of tracked category spend, indexed

100 97.0 2024 Q1 2025 Q4

Store footprint

Store map

1,292 tracked Buffalo Wild Wings locations across 50 US states and DC.

Customer overlap

Who shops at Buffalo Wild Wings

Tracked chains Buffalo Wild Wings customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.