Growth
IHOP against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks IHOP's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Cracker Barrel Old Country Store
|
+0.2% |
| 2 |
I
IHOP
|
-1.6% |
| 3 |
W
Waffle House
|
+6.5% |
| 4 |
D
Denny's
|
-6.8% |
| 5 |
B
Bob Evans
|
-1.1% |
| 6 |
B
Black Bear Diner
|
+11.7% |
| 7 |
E
Eat'n Park
|
-5.8% |
| 8 |
P
Perkins American Food Co.
|
+1.0% |
| 9 |
S
Silver Diner
|
-1.6% |
| 10 |
V
Village Inn
|
+6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
1,741 tracked IHOP locations across 50 US states and DC.
Tracked stores by state
- Texas 239
- California 232
- Florida 120
- Georgia 90
- Virginia 68
- New York 64
- Maryland 54
- New Jersey 54
- North Carolina 53
- Illinois 46
- Arizona 44
- Ohio 40
- Washington 38
- Colorado 37
- Tennessee 35
- Kansas 33
- Missouri 32
- Oklahoma 32
- Louisiana 30
- South Carolina 30
- Pennsylvania 28
- Indiana 27
- Michigan 27
- Nevada 25
- Massachusetts 24
- Utah 20
- New Mexico 19
- Wisconsin 18
- Alabama 17
- Arkansas 17
- Oregon 15
- Mississippi 13
- Connecticut 12
- Iowa 12
- Kentucky 12
- Delaware 10
- West Virginia 10
- Minnesota 8
- Nebraska 8
- Hawaii 7
- Idaho 7
- Maine 6
- New Hampshire 6
- Rhode Island 5
- Alaska 4
- Montana 4
- North Dakota 3
- District of Columbia 2
- South Dakota 2
- Vermont 1
- Wyoming 1
Customer overlap
Who shops at IHOP
Tracked chains IHOP customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends