Growth
IHOP against its category
The biggest tracked US breakfast restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks IHOP's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IHOP
|
-4.7% |
| 2 |
W
Waffle House
|
-0.8% |
| 3 |
F
First Watch
|
+0.8% |
| 4 |
T
The Original Pancake House
|
+6.0% |
| 5 |
B
Biscuitville
|
-2.6% |
| 6 |
S
Snooze, an A.M. Eatery
|
-6.3% |
| 7 |
T
The Toasted Yolk Cafe
|
+14.2% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
E
Eggspectation
|
- |
| 10 |
B
Broken Yolk Cafe
|
-26.0% |
Share of tracked category spend, indexed
Store footprint
Store map
1,427 tracked IHOP locations across 49 US states and DC.
Tracked stores by state
- Texas 213
- California 160
- Florida 94
- Georgia 88
- Virginia 63
- Maryland 53
- North Carolina 53
- New Jersey 52
- Illinois 43
- Arizona 42
- Ohio 39
- Colorado 36
- Washington 36
- Tennessee 33
- South Carolina 29
- Indiana 27
- Michigan 27
- Pennsylvania 26
- Oklahoma 24
- New York 21
- Nevada 20
- Utah 20
- Louisiana 18
- Missouri 18
- Alabama 16
- Arkansas 16
- New Mexico 15
- Wisconsin 14
- Kansas 13
- Kentucky 12
- Mississippi 11
- Oregon 11
- Iowa 10
- Delaware 9
- West Virginia 9
- Massachusetts 8
- Hawaii 7
- Idaho 7
- Maine 6
- Nebraska 5
- Rhode Island 5
- Montana 4
- Alaska 3
- Connecticut 3
- District of Columbia 2
- Minnesota 2
- North Dakota 1
- New Hampshire 1
- South Dakota 1
- Wyoming 1
Customer overlap
Who shops at IHOP
Tracked chains IHOP customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends