Growth
Auntie Anne's against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Auntie Anne's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
1,011 tracked Auntie Anne's locations across 49 US states and DC.
Tracked stores by state
- Texas 94
- Florida 81
- Pennsylvania 79
- New York 72
- California 68
- New Jersey 52
- Ohio 48
- Maryland 44
- Illinois 42
- Virginia 38
- Michigan 33
- North Carolina 25
- Georgia 23
- Tennessee 22
- Indiana 20
- Wisconsin 20
- Missouri 19
- South Carolina 17
- Nevada 16
- Washington 16
- Louisiana 13
- Massachusetts 13
- Colorado 12
- Kentucky 12
- Minnesota 11
- Delaware 10
- Oklahoma 10
- Alabama 9
- Arkansas 8
- Arizona 8
- Connecticut 8
- Oregon 7
- West Virginia 7
- Iowa 6
- Kansas 6
- Mississippi 6
- New Hampshire 5
- New Mexico 5
- District of Columbia 4
- Nebraska 4
- Utah 4
- Hawaii 3
- Alaska 2
- Idaho 2
- Rhode Island 2
- Maine 1
- Montana 1
- North Dakota 1
- South Dakota 1
- Vermont 1
Customer overlap
Who shops at Auntie Anne's
Tracked chains Auntie Anne's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends