Growth
Wingstop against its category
The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wingstop's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buffalo Wild Wings
|
-0.6% |
| 2 |
P
Popeyes Louisiana Kitchen
|
-2.1% |
| 3 |
Z
Zaxby's
|
+4.7% |
| 4 |
W
Wingstop
|
-5.1% |
| 5 |
B
Bojangles'
|
-0.9% |
| 6 | R Roosters | +0.1% |
| 7 |
C
Church's Chicken
|
+6.9% |
| 8 |
S
Slim Chickens
|
-3.3% |
| 9 |
P
Pollo Tropical
|
-1.3% |
| 10 |
A
America's Best Wings
|
+11.0% |
Share of tracked category spend, indexed
Store footprint
Store map
2,122 tracked Wingstop locations across 44 US states, DC, and 1 territory.
Tracked stores by state
- Texas 464
- California 292
- Florida 161
- Illinois 129
- Ohio 85
- Georgia 81
- North Carolina 66
- Arizona 57
- Michigan 50
- Tennessee 50
- Pennsylvania 48
- Colorado 47
- Virginia 47
- Indiana 46
- New Jersey 45
- Washington 37
- Nevada 36
- Maryland 34
- Missouri 31
- Utah 31
- Louisiana 29
- Alabama 28
- New York 28
- South Carolina 25
- Wisconsin 22
- Kentucky 21
- Oregon 20
- New Mexico 19
- Mississippi 14
- Arkansas 13
- Kansas 9
- Idaho 8
- Massachusetts 8
- Delaware 7
- Iowa 6
- Connecticut 5
- Minnesota 4
- Nebraska 4
- Alaska 3
- Hawaii 3
- Oklahoma 3
- New Hampshire 2
- District of Columbia 1
- Puerto Rico 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at Wingstop
Tracked chains Wingstop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends