Growth
Dairy Queen against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dairy Queen's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 | D Dairy Queen | -0.5% |
| 10 |
C
Culver's
|
+3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
3,661 tracked Dairy Queen locations across 49 US states.
Tracked stores by state
- Texas 437
- Ohio 269
- Georgia 224
- Illinois 214
- Indiana 205
- Pennsylvania 177
- Florida 153
- Kentucky 143
- Michigan 141
- Arizona 103
- North Carolina 97
- Washington 95
- Virginia 91
- Missouri 90
- Oregon 86
- Colorado 78
- Tennessee 78
- Wisconsin 74
- Alabama 69
- California 68
- Iowa 68
- New Jersey 65
- West Virginia 65
- Minnesota 44
- Kansas 35
- Nebraska 35
- New Mexico 35
- Maryland 34
- New York 32
- Arkansas 30
- Nevada 30
- Connecticut 27
- Montana 27
- Louisiana 25
- South Carolina 24
- Utah 24
- Mississippi 23
- Idaho 22
- Maine 22
- South Dakota 17
- Delaware 16
- Massachusetts 16
- North Dakota 16
- New Hampshire 9
- Oklahoma 9
- Wyoming 8
- Hawaii 5
- Alaska 4
- Rhode Island 2
Customer overlap
Who shops at Dairy Queen
Tracked chains Dairy Queen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends