Growth
Dairy Queen against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dairy Queen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
Share of tracked category spend, indexed
Store footprint
Store map
4,523 tracked Dairy Queen locations across 49 US states.
Tracked stores by state
- Texas 594
- Ohio 287
- Illinois 267
- Georgia 227
- Indiana 225
- Minnesota 217
- Pennsylvania 191
- Florida 164
- Michigan 154
- Kentucky 146
- Wisconsin 130
- Arizona 118
- Missouri 115
- Iowa 101
- Washington 101
- North Carolina 98
- Oregon 96
- Colorado 90
- Virginia 90
- Tennessee 89
- California 76
- New Jersey 72
- Alabama 71
- West Virginia 65
- Kansas 62
- Nebraska 58
- Connecticut 44
- South Dakota 42
- North Dakota 41
- New Mexico 41
- New York 41
- Arkansas 39
- Louisiana 38
- Montana 37
- Nevada 34
- Maryland 33
- Massachusetts 32
- Utah 28
- Mississippi 27
- South Carolina 26
- Idaho 25
- Maine 23
- Oklahoma 17
- Delaware 16
- New Hampshire 12
- Wyoming 9
- Hawaii 7
- Alaska 5
- Rhode Island 2
Customer overlap
Who shops at Dairy Queen
Tracked chains Dairy Queen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends