Growth
Denny's against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Denny's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.9% |
| 13 |
D
Denny's
|
-10.2% |
Share of tracked category spend, indexed
Store footprint
Store map
1,146 tracked Denny's locations across 49 US states and DC.
Tracked stores by state
- California 251
- Texas 171
- Florida 115
- Arizona 71
- Illinois 42
- Washington 42
- Nevada 40
- New York 32
- Pennsylvania 32
- Indiana 30
- Ohio 27
- New Mexico 26
- Maryland 22
- Utah 22
- Missouri 21
- Colorado 19
- Virginia 18
- North Carolina 17
- Oregon 16
- Michigan 13
- Wisconsin 13
- Georgia 10
- Kentucky 10
- South Carolina 9
- Idaho 7
- Hawaii 6
- New Jersey 6
- Arkansas 5
- Oklahoma 5
- Louisiana 4
- Tennessee 4
- Wyoming 4
- Alabama 3
- Connecticut 3
- Iowa 3
- Massachusetts 3
- Maine 3
- Mississippi 3
- District of Columbia 2
- Minnesota 2
- North Dakota 2
- Nebraska 2
- New Hampshire 2
- West Virginia 2
- Alaska 1
- Kansas 1
- Montana 1
- Rhode Island 1
- South Dakota 1
- Vermont 1
Customer overlap
Who shops at Denny's
Tracked chains Denny's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Davis Food & Drug
78
C
China Lake NAWS Commissary
54
More trends