Growth
Denny's against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Denny's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Cracker Barrel Old Country Store
|
+0.2% |
| 2 |
I
IHOP
|
-1.6% |
| 3 |
W
Waffle House
|
+6.5% |
| 4 |
D
Denny's
|
-6.8% |
| 5 |
B
Bob Evans
|
-1.1% |
| 6 |
B
Black Bear Diner
|
+11.7% |
| 7 |
E
Eat'n Park
|
-5.8% |
| 8 |
P
Perkins American Food Co.
|
+1.0% |
| 9 |
S
Silver Diner
|
-1.6% |
| 10 |
V
Village Inn
|
+6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
1,466 tracked Denny's locations across 49 US states and DC.
Tracked stores by state
- California 372
- Texas 217
- Florida 138
- Arizona 84
- Washington 46
- Illinois 45
- Nevada 45
- New York 44
- Pennsylvania 34
- Indiana 31
- Ohio 31
- Missouri 30
- New Mexico 30
- Utah 25
- Maryland 23
- Wisconsin 23
- Oregon 22
- Colorado 20
- Virginia 20
- North Carolina 17
- Michigan 14
- Minnesota 14
- Idaho 12
- Georgia 11
- South Carolina 11
- Kentucky 10
- Oklahoma 10
- Arkansas 9
- New Jersey 8
- Louisiana 7
- Hawaii 6
- Connecticut 5
- Massachusetts 5
- Mississippi 5
- Tennessee 5
- Alabama 4
- Kansas 4
- Wyoming 4
- Iowa 3
- Maine 3
- North Dakota 3
- West Virginia 3
- District of Columbia 2
- Montana 2
- Nebraska 2
- New Hampshire 2
- Rhode Island 2
- Alaska 1
- South Dakota 1
- Vermont 1
Customer overlap
Who shops at Denny's
Tracked chains Denny's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Davis Food & Drug
77
F
Fire Rock Navajo Casino
71
More trends