Growth
McDonald's against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks McDonald's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.0% |
| 2 |
W
Wendy's
|
-12.2% |
| 3 |
B
Burger King
|
+5.6% |
| 4 |
C
Culver's
|
+8.5% |
| 5 |
S
Sonic Drive-In
|
-3.6% |
| 6 |
W
Whataburger
|
+5.5% |
| 7 |
I
In-N-Out Burger
|
+10.1% |
| 8 |
J
Jack in the Box
|
-5.9% |
| 9 |
F
Five Guys
|
+2.5% |
| 10 |
H
Hardee's
|
-7.6% |
Share of tracked category spend, indexed
Store footprint
Store map
14,624 tracked McDonald's locations across 50 US states and DC.
Tracked stores by state
- Texas 1,311
- California 1,308
- Florida 959
- Illinois 689
- Ohio 659
- New York 642
- Michigan 555
- Pennsylvania 515
- North Carolina 507
- Georgia 482
- Virginia 426
- Indiana 383
- Tennessee 363
- Missouri 329
- Arizona 314
- Wisconsin 312
- Maryland 286
- Washington 273
- Kentucky 269
- Massachusetts 253
- New Jersey 249
- Alabama 248
- South Carolina 248
- Louisiana 244
- Colorado 238
- Minnesota 227
- Oklahoma 214
- Arkansas 183
- Oregon 172
- Nevada 164
- Iowa 156
- Kansas 156
- Connecticut 153
- Mississippi 144
- Utah 121
- West Virginia 108
- New Mexico 107
- Nebraska 87
- Hawaii 73
- Idaho 71
- Maine 67
- New Hampshire 60
- Montana 51
- Delaware 38
- Rhode Island 32
- South Dakota 32
- Wyoming 32
- Alaska 30
- District of Columbia 29
- North Dakota 29
- Vermont 26
Customer overlap
Who shops at McDonald's
Tracked chains McDonald's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends