Growth
McDonald's against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks McDonald's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 | D Dairy Queen | -0.5% |
| 10 |
C
Culver's
|
+3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
12,243 tracked McDonald's locations across 50 US states and DC.
Tracked stores by state
- California 1,062
- Texas 1,021
- Florida 764
- Illinois 609
- Ohio 575
- New York 570
- Michigan 499
- Pennsylvania 455
- North Carolina 395
- Indiana 356
- Georgia 349
- Virginia 339
- Tennessee 300
- Missouri 268
- Wisconsin 267
- Washington 261
- New Jersey 249
- Kentucky 233
- Maryland 232
- Alabama 225
- Colorado 217
- Arizona 207
- Louisiana 203
- Massachusetts 201
- Minnesota 193
- South Carolina 179
- Oklahoma 178
- Arkansas 171
- Oregon 152
- Kansas 137
- Connecticut 134
- Iowa 128
- Mississippi 120
- Utah 113
- Nevada 107
- New Mexico 100
- West Virginia 89
- Hawaii 70
- Maine 67
- Nebraska 67
- Idaho 65
- New Hampshire 54
- Montana 42
- Delaware 37
- Wyoming 31
- Alaska 27
- Rhode Island 26
- District of Columbia 25
- North Dakota 25
- Vermont 25
- South Dakota 24
Customer overlap
Who shops at McDonald's
Tracked chains McDonald's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends