Growth
Burger King against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Burger King's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.0% |
| 2 |
W
Wendy's
|
-12.2% |
| 3 |
B
Burger King
|
+5.6% |
| 4 |
C
Culver's
|
+8.5% |
| 5 |
S
Sonic Drive-In
|
-3.6% |
| 6 |
W
Whataburger
|
+5.5% |
| 7 |
I
In-N-Out Burger
|
+10.1% |
| 8 |
J
Jack in the Box
|
-5.9% |
| 9 |
F
Five Guys
|
+2.5% |
| 10 |
H
Hardee's
|
-7.6% |
Share of tracked category spend, indexed
Store footprint
Store map
7,798 tracked Burger King locations across 50 US states and DC.
Tracked stores by state
- Texas 679
- California 606
- Florida 595
- New York 377
- Ohio 355
- Georgia 313
- Illinois 306
- Michigan 301
- Pennsylvania 293
- North Carolina 273
- Arizona 218
- Indiana 217
- New Jersey 207
- Virginia 204
- Tennessee 199
- South Carolina 180
- Louisiana 166
- Alabama 163
- Missouri 138
- Wisconsin 135
- Massachusetts 126
- Maryland 125
- Washington 124
- Kentucky 122
- Colorado 121
- Minnesota 107
- Mississippi 93
- Oregon 90
- Arkansas 87
- Iowa 76
- Nevada 74
- Oklahoma 74
- Connecticut 66
- Kansas 66
- Utah 66
- West Virginia 66
- Nebraska 60
- New Mexico 54
- Idaho 39
- Maine 31
- New Hampshire 30
- Hawaii 29
- Rhode Island 27
- South Dakota 26
- Delaware 23
- North Dakota 22
- Montana 18
- Wyoming 13
- Vermont 10
- Alaska 7
- District of Columbia 1
Customer overlap
Who shops at Burger King
Tracked chains Burger King customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends