Trends · data through September 2026

Coffee Chains in Wisconsin

Iceflower tracks 431 stores from 15 coffee chains in Wisconsin. Scooter's Coffee grew fastest over the last year, ahead of Moka and Caribou Coffee.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
15
Tracked stores
431
Consumer panel
130M+

Growth ranking

Fastest-growing tracked coffee chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Scooter's Coffee and Moka sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Scooter's Coffee logo Scooter's Coffee - -7.8%
2 M Moka logo Moka ▲1 -9.7%
3 C Caribou Coffee logo Caribou Coffee - -13.9%
4 F Fiddleheads Coffee logo Fiddleheads Coffee - -19.8%
5 D Dunkin' logo Dunkin' - -20.8%
6 S Starbucks logo Starbucks - -24.2%
7 B Biggby Coffee logo Biggby Coffee - -32.7%
8 C Cabin Coffee Co logo Cabin Coffee Co ▲1 -40.5%
9 D Dunn Brothers Coffee ▼2 -88.2%
  • Starbucks
  • Dunkin'
  • 7 Brew Coffee
  • Scooter's Coffee
  • Caribou Coffee
  • Fiddleheads Coffee
  • Summer Moon Coffee
  • Other tracked chains

Store footprint

Store map

431 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Starbucks (219)
  • Dunkin' (84)
  • 7 Brew Coffee (9)
  • Scooter's Coffee (23)
  • Caribou Coffee (55)
  • Fiddleheads Coffee (9)
  • Summer Moon Coffee (2)
  • Other tracked chains

Top tracked chains by store count

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