Growth
Qdoba against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Qdoba's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
816 tracked Qdoba locations across 44 US states and DC.
Tracked stores by state
- Colorado 82
- Michigan 71
- Wisconsin 61
- Indiana 48
- Missouri 38
- Kentucky 32
- Virginia 30
- New Jersey 28
- Minnesota 26
- Maryland 24
- New York 24
- Oklahoma 24
- Washington 24
- Illinois 23
- Pennsylvania 23
- Ohio 22
- Texas 22
- Florida 19
- Nebraska 18
- Massachusetts 17
- North Carolina 17
- Kansas 15
- California 13
- Arizona 10
- Nevada 10
- Oregon 9
- South Dakota 9
- Idaho 8
- North Dakota 8
- Georgia 7
- Wyoming 7
- Iowa 6
- West Virginia 6
- Montana 5
- Alaska 4
- District of Columbia 4
- Delaware 4
- Louisiana 4
- Alabama 3
- Arkansas 3
- South Carolina 3
- Mississippi 2
- Connecticut 1
- New Hampshire 1
- Tennessee 1
Customer overlap
Who shops at Qdoba
Tracked chains Qdoba customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends