Trends · data through September 2026

Food & Drink trends in Wausau, WI

Iceflower tracks 272 stores from 229 food & drink chains in Wausau, WI. Briq's Soft Serve grew fastest over the last year, ahead of Subway and Jimmy John's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
229
Tracked stores
272
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Briq's Soft Serve and Subway sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Briq's Soft Serve ▲3 +19.8%
2 S Subway logo Subway - +5.1%
3 J Jimmy John's logo Jimmy John's ▼1 -0.4%
4 A Arby's logo Arby's ▼1 -6.2%
5 P Pizza Hut logo Pizza Hut - -8.1%
6 D Dunkin' logo Dunkin' - -9.8%
7 S Starbucks logo Starbucks ▼1 -14.7%
8 B Burger King logo Burger King - -18.6%
  • Bars, Pubs & Breweries
  • Casual Dining
  • Other restaurants
  • Cafes & Bakery-Cafes
  • Sandwich & Sub Shops
  • Burger Chains
  • Pizza Chains
  • Other categories

Store footprint

Store map

272 tracked store locations in Wausau, WI, colored by category.

  • Bars, Pubs & Breweries (58)
  • Casual Dining (28)
  • Other restaurants (27)
  • Cafes & Bakery-Cafes (24)
  • Sandwich & Sub Shops (23)
  • Burger Chains (16)
  • Pizza Chains (12)
  • Other categories

Top tracked chains by store count

More trends

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