Trends · data through July 2026

Leisure & Travel trends in Wisconsin

Iceflower tracks 621 stores from 572 leisure & travel chains in Wisconsin. Holiday Inn Express & Suites grew fastest over the last year, ahead of Marcus Theatres and Spectrum.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
572
Tracked stores
621
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Holiday Inn Express & Suites and Marcus Theatres sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites ▲2 +0.9%
2 M Marcus Theatres logo Marcus Theatres - -9.4%
3 S Spectrum logo Spectrum - -9.7%
4 H Hilton Garden Inn logo Hilton Garden Inn ▲2 -15.2%
5 H Hampton Inn & Suites logo Hampton Inn & Suites - -16.5%
6 C Choice Hotels logo Choice Hotels - -17.7%
7 G Greyhound Bus logo Greyhound Bus ▲1 -18.2%
8 U Urban Air Trampoline and Adventure Park logo Urban Air Trampoline and Adventure Park ▼2 -27.2%
9 S Sky Zone Trampoline Park logo Sky Zone Trampoline Park ▼3 -41.2%

Store footprint

Store map

621 tracked store locations in Wisconsin, colored by category.

Top tracked chains by store count

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