Trends · data through September 2026

Food & Drink trends in Milwaukee-Waukesha, WI

Iceflower tracks 3,783 stores from 2,667 food & drink chains in Milwaukee-Waukesha, WI. First Watch grew fastest over the last year, ahead of Nothing Bundt Cakes and King's Wok.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,667
Tracked stores
3,783
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. First Watch and Nothing Bundt Cakes sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F First Watch logo First Watch ▲5 +19.8%
2 N Nothing Bundt Cakes logo Nothing Bundt Cakes ▲4 +15.6%
3 K King's Wok ▲4 +11.1%
4 J Jersey Mike's Subs logo Jersey Mike's Subs ▲2 +10.9%
5 C Chili's Grill & Bar logo Chili's Grill & Bar ▲2 +10.4%
6 F Fiddleheads Coffee logo Fiddleheads Coffee ▲4 +7.4%
7 F Firehouse Subs logo Firehouse Subs ▲2 +7.0%
8 D Dunkin' logo Dunkin' - +6.0%
9 B Burger King logo Burger King - +5.8%
10 P Panda Express logo Panda Express - +5.1%
11 C Culver's logo Culver's - +3.2%
12 W Water Street Brewery ▲2 +2.4%
13 S Subway logo Subway - +2.4%
14 F Five Guys logo Five Guys ▲1 +2.1%
15 S Stone Creek Coffee logo Stone Creek Coffee ▲1 +1.8%

Store footprint

Store map

3,783 tracked store locations in Milwaukee-Waukesha, WI, colored by category.

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