Growth
Jimmy John's against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Jimmy John's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
+1.6% |
| 2 |
A
Arby's
|
-4.4% |
| 3 |
J
Jersey Mike's Subs
|
+3.5% |
| 4 |
J
Jimmy John's
|
-4.0% |
| 5 |
F
Firehouse Subs
|
+3.9% |
| 6 |
M
McAlister's Deli
|
+6.4% |
| 7 |
C
Charleys Cheesesteaks
|
-9.0% |
| 8 |
P
Potbelly Sandwich Shop
|
-6.1% |
| 9 |
P
Penn Station East Coast Subs
|
-7.7% |
| 10 |
J
Jason's Deli
|
-0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
2,945 tracked Jimmy John's locations across 44 US states and DC.
Tracked stores by state
- Illinois 309
- Texas 226
- Michigan 216
- Florida 171
- Ohio 143
- Indiana 136
- Wisconsin 120
- Minnesota 115
- Colorado 109
- Missouri 102
- Georgia 94
- Iowa 92
- North Carolina 90
- Washington 86
- Arizona 85
- California 79
- Kentucky 64
- Virginia 55
- Nebraska 54
- Utah 54
- Tennessee 48
- Pennsylvania 47
- Kansas 39
- Alabama 38
- South Carolina 36
- Oregon 34
- Nevada 32
- Oklahoma 31
- Maryland 30
- Louisiana 29
- Idaho 28
- New York 21
- South Dakota 21
- Arkansas 18
- Montana 15
- North Dakota 14
- New Mexico 14
- Massachusetts 10
- Mississippi 9
- West Virginia 8
- Wyoming 7
- District of Columbia 6
- New Jersey 5
- Connecticut 3
- Delaware 2
Customer overlap
Who shops at Jimmy John's
Tracked chains Jimmy John's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends