Growth
Jimmy John's against its category
The biggest tracked US sandwich shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Jimmy John's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
-9.8% |
| 2 |
J
Jersey Mike's Subs
|
+11.4% |
| 3 |
J
Jimmy John's
|
+0.6% |
| 4 |
F
Firehouse Subs
|
+4.2% |
| 5 |
M
McAlister's Deli
|
+3.1% |
| 6 |
C
Charleys Cheesesteaks
|
+8.7% |
| 7 |
P
Potbelly Sandwich Shop
|
+7.3% |
| 8 |
P
Penn Station East Coast Subs
|
-4.7% |
| 9 |
P
Primanti Bros.
|
-10.0% |
| 10 |
J
Jungle Jim's International Market
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
2,550 tracked Jimmy John's locations across 43 US states and DC.
Tracked stores by state
- Illinois 304
- Texas 218
- Michigan 210
- Florida 146
- Ohio 143
- Indiana 136
- Colorado 104
- Wisconsin 97
- North Carolina 89
- Missouri 83
- Georgia 82
- Iowa 81
- Arizona 78
- Washington 72
- Kentucky 64
- California 61
- Virginia 54
- Utah 48
- Tennessee 46
- Pennsylvania 43
- Alabama 38
- Nebraska 37
- South Carolina 35
- Oregon 29
- Idaho 28
- Maryland 28
- Kansas 27
- Nevada 24
- Minnesota 23
- Oklahoma 18
- Louisiana 16
- Montana 14
- Arkansas 13
- New York 10
- South Dakota 9
- West Virginia 8
- New Mexico 7
- Wyoming 7
- Mississippi 6
- North Dakota 5
- New Jersey 3
- District of Columbia 2
- Delaware 2
- Massachusetts 2
Customer overlap
Who shops at Jimmy John's
Tracked chains Jimmy John's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends