Growth
Domino's Pizza against its category
The biggest tracked US pizzaria chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Domino's Pizza's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Domino's Pizza
|
+1.3% |
| 2 |
C
Casey's
|
+1.3% |
| 3 |
L
Little Caesars
|
+8.8% |
| 4 |
P
Papa John's Pizza
|
+2.6% |
| 5 |
P
Pizza Hut
|
-12.4% |
| 6 |
M
Marco's Pizza
|
-3.0% |
| 7 |
C
Chuck E. Cheese
|
+1.2% |
| 8 |
M
Mellow Mushroom
|
-2.4% |
| 9 |
J
Jet's Pizza
|
-4.5% |
| 10 |
L
LaRosa's Pizzeria
|
-3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
5,649 tracked Domino's Pizza locations across 50 US states and DC.
Tracked stores by state
- Texas 642
- Florida 446
- California 375
- North Carolina 308
- Ohio 282
- Pennsylvania 261
- Georgia 225
- Virginia 224
- Illinois 207
- New Jersey 174
- Tennessee 158
- Michigan 144
- Alabama 140
- Indiana 140
- Colorado 135
- Maryland 124
- Washington 123
- South Carolina 119
- New York 115
- Arizona 113
- Kentucky 100
- Missouri 96
- Utah 84
- Wisconsin 84
- Oregon 69
- Louisiana 61
- Nevada 56
- Arkansas 53
- New Mexico 52
- Massachusetts 51
- Mississippi 50
- Idaho 49
- Iowa 45
- Oklahoma 37
- West Virginia 36
- Delaware 30
- Connecticut 29
- Kansas 26
- Maine 26
- Nebraska 20
- Minnesota 19
- Hawaii 18
- Rhode Island 18
- Wyoming 18
- Montana 17
- New Hampshire 15
- District of Columbia 10
- Vermont 9
- North Dakota 6
- South Dakota 6
- Alaska 4
Customer overlap
Who shops at Domino's Pizza
Tracked chains Domino's Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MCX
69
MCX
69
M
Marine Corps Exchange
54
Marine Corps Exchange
54
C
Camp LeJeune
50
More trends