Growth
Domino's Pizza against its category
The biggest tracked US pizza chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Domino's Pizza's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Domino's Pizza
|
+0.3% |
| 2 |
L
Little Caesars
|
-5.0% |
| 3 |
P
Papa John's Pizza
|
+5.1% |
| 4 |
P
Pizza Hut
|
-5.0% |
| 5 |
M
Marco's Pizza
|
+8.6% |
| 6 |
P
Papa Murphy's
|
+2.1% |
| 7 |
J
Jet's Pizza
|
-30.2% |
| 8 |
H
Hungry Howie's Pizza
|
-2.1% |
| 9 |
D
Donatos Pizza
|
+5.1% |
| 10 |
M
MOD Pizza
|
-0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
7,177 tracked Domino's Pizza locations across 50 US states and DC.
Tracked stores by state
- Texas 762
- California 596
- Florida 501
- North Carolina 319
- Ohio 289
- Pennsylvania 275
- Georgia 250
- Virginia 243
- New York 240
- Illinois 225
- Tennessee 199
- New Jersey 181
- Washington 164
- Missouri 163
- Michigan 160
- Colorado 152
- Massachusetts 149
- Minnesota 148
- Alabama 146
- Indiana 141
- Arizona 133
- Louisiana 126
- Maryland 126
- South Carolina 124
- Wisconsin 119
- Kentucky 106
- Oklahoma 94
- Oregon 87
- Utah 87
- Mississippi 78
- Arkansas 73
- New Mexico 72
- Nevada 69
- Connecticut 59
- Iowa 59
- Kansas 51
- Idaho 50
- New Hampshire 43
- West Virginia 40
- Nebraska 35
- Delaware 30
- Maine 28
- Montana 28
- Hawaii 26
- Rhode Island 26
- Wyoming 22
- South Dakota 21
- North Dakota 19
- Vermont 17
- Alaska 15
- District of Columbia 11
Customer overlap
Who shops at Domino's Pizza
Tracked chains Domino's Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MCX
56
MCX
56
C
Camp LeJeune
42
More trends