Growth
Hardee's against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hardee's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.0% |
| 2 |
W
Wendy's
|
-12.2% |
| 3 |
B
Burger King
|
+5.6% |
| 4 |
C
Culver's
|
+8.5% |
| 5 |
S
Sonic Drive-In
|
-3.6% |
| 6 |
W
Whataburger
|
+5.5% |
| 7 |
I
In-N-Out Burger
|
+10.1% |
| 8 |
J
Jack in the Box
|
-5.9% |
| 9 |
F
Five Guys
|
+2.5% |
| 10 |
H
Hardee's
|
-7.6% |
Share of tracked category spend, indexed
Store footprint
Store map
1,454 tracked Hardee's locations across 31 US states.
Tracked stores by state
- North Carolina 215
- Virginia 182
- Tennessee 145
- South Carolina 133
- Georgia 98
- Alabama 79
- Illinois 73
- Florida 72
- Kentucky 63
- Missouri 62
- Indiana 55
- Iowa 44
- Mississippi 38
- Ohio 34
- Wisconsin 23
- Arkansas 21
- West Virginia 20
- Minnesota 15
- Pennsylvania 14
- Maryland 13
- Michigan 10
- Delaware 9
- Kansas 8
- North Dakota 6
- Nebraska 6
- Montana 5
- Louisiana 4
- South Dakota 3
- Wyoming 2
- New York 1
- Oklahoma 1
Customer overlap
Who shops at Hardee's
Tracked chains Hardee's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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