Growth
Papa Murphy's against its category
The biggest tracked US pizzaria chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Papa Murphy's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Domino's Pizza
|
+1.3% |
| 2 |
C
Casey's
|
+1.3% |
| 3 |
L
Little Caesars
|
+8.8% |
| 4 |
P
Papa John's Pizza
|
+2.6% |
| 5 |
P
Pizza Hut
|
-12.4% |
| 6 |
M
Marco's Pizza
|
-3.0% |
| 7 |
C
Chuck E. Cheese
|
+1.2% |
| 8 |
M
Mellow Mushroom
|
-2.4% |
| 9 |
J
Jet's Pizza
|
-4.5% |
| 10 |
L
LaRosa's Pizzeria
|
-3.7% |
| 13 |
P
Papa Murphy's
|
-6.6% |
Share of tracked category spend, indexed
Store footprint
Store map
329 tracked Papa Murphy's locations across 27 US states.
Tracked stores by state
Customer overlap
Who shops at Papa Murphy's
Tracked chains Papa Murphy's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Whidbey Island Bee Farm
62
L
Lee's Marketplace
39
Lee's Marketplace
39
More trends