Growth
Papa Murphy's against its category
The biggest tracked US pizza chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Papa Murphy's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Domino's Pizza
|
+0.3% |
| 2 |
L
Little Caesars
|
-5.0% |
| 3 |
P
Papa John's Pizza
|
+5.1% |
| 4 |
P
Pizza Hut
|
-5.0% |
| 5 |
M
Marco's Pizza
|
+8.6% |
| 6 |
P
Papa Murphy's
|
+2.1% |
| 7 |
J
Jet's Pizza
|
-30.2% |
| 8 |
H
Hungry Howie's Pizza
|
-2.1% |
| 9 |
D
Donatos Pizza
|
+5.1% |
| 10 |
M
MOD Pizza
|
-0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
1,126 tracked Papa Murphy's locations across 35 US states.
Tracked stores by state
- Washington 156
- California 121
- Oregon 108
- Minnesota 83
- Wisconsin 79
- Colorado 78
- Utah 56
- Arizona 48
- Texas 48
- Idaho 40
- Missouri 29
- Tennessee 27
- Kansas 25
- Indiana 24
- Nevada 24
- Iowa 22
- Illinois 16
- Montana 13
- New Mexico 13
- Alaska 12
- Michigan 12
- Kentucky 10
- North Carolina 10
- North Dakota 10
- Wyoming 10
- Alabama 9
- Florida 8
- Nebraska 8
- South Dakota 8
- Oklahoma 7
- Georgia 5
- Arkansas 3
- South Carolina 2
- Louisiana 1
- Mississippi 1
Customer overlap
Who shops at Papa Murphy's
Tracked chains Papa Murphy's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends