Growth
Pizza Hut against its category
The biggest tracked US pizza chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pizza Hut's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Domino's Pizza
|
+0.3% |
| 2 |
L
Little Caesars
|
-5.0% |
| 3 |
P
Papa John's Pizza
|
+5.1% |
| 4 |
P
Pizza Hut
|
-5.0% |
| 5 |
M
Marco's Pizza
|
+8.6% |
| 6 |
P
Papa Murphy's
|
+2.1% |
| 7 |
J
Jet's Pizza
|
-30.2% |
| 8 |
H
Hungry Howie's Pizza
|
-2.1% |
| 9 |
D
Donatos Pizza
|
+5.1% |
| 10 |
M
MOD Pizza
|
-0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
3,784 tracked Pizza Hut locations across 50 US states and DC.
Tracked stores by state
- Texas 415
- California 192
- Florida 185
- Ohio 178
- North Carolina 164
- Georgia 148
- Illinois 131
- Pennsylvania 125
- Missouri 117
- Indiana 111
- Oklahoma 106
- Kansas 103
- Tennessee 102
- Alabama 96
- Michigan 96
- Virginia 94
- Louisiana 90
- Wisconsin 85
- Arkansas 83
- South Carolina 82
- Kentucky 81
- Mississippi 76
- Arizona 75
- Colorado 75
- Washington 75
- New York 68
- Iowa 66
- Maryland 60
- Minnesota 56
- New Jersey 46
- Hawaii 43
- West Virginia 42
- New Mexico 39
- Utah 38
- Nebraska 35
- Oregon 34
- Montana 29
- Idaho 25
- Wyoming 24
- Nevada 15
- South Dakota 15
- Maine 14
- Massachusetts 11
- New Hampshire 8
- North Dakota 7
- Alaska 6
- Delaware 6
- Vermont 5
- Connecticut 3
- Rhode Island 3
- District of Columbia 1
Customer overlap
Who shops at Pizza Hut
Tracked chains Pizza Hut customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pay Less Fuel Center
35
Pay Less Fuel Center
35
More trends