Growth
Subway against its category
The biggest tracked US sandwich shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Subway's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
-9.8% |
| 2 |
J
Jersey Mike's Subs
|
+11.4% |
| 3 |
J
Jimmy John's
|
+0.6% |
| 4 |
F
Firehouse Subs
|
+4.2% |
| 5 |
M
McAlister's Deli
|
+3.1% |
| 6 |
C
Charleys Cheesesteaks
|
+8.7% |
| 7 |
P
Potbelly Sandwich Shop
|
+7.3% |
| 8 |
P
Penn Station East Coast Subs
|
-4.7% |
| 9 |
P
Primanti Bros.
|
-10.0% |
| 10 |
J
Jungle Jim's International Market
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
6,443 tracked Subway locations across 50 US states, DC, and 1 territory.
Tracked stores by state
- Ohio 493
- Texas 427
- Florida 379
- California 341
- Michigan 327
- Indiana 314
- North Carolina 303
- Pennsylvania 302
- Illinois 284
- Virginia 283
- Georgia 266
- Kentucky 217
- Tennessee 194
- New York 190
- Alabama 184
- Maryland 182
- Utah 140
- South Carolina 137
- Wisconsin 127
- Colorado 112
- Iowa 107
- Mississippi 88
- Idaho 87
- West Virginia 86
- Washington 84
- Missouri 78
- New Jersey 77
- Arizona 71
- Louisiana 58
- Oregon 55
- New Mexico 51
- Maine 46
- Hawaii 35
- Arkansas 34
- Connecticut 33
- Kansas 32
- Nevada 26
- Oklahoma 25
- Wyoming 23
- Delaware 20
- Massachusetts 18
- Nebraska 18
- Montana 16
- Minnesota 15
- Alaska 14
- District of Columbia 11
- North Dakota 8
- Rhode Island 8
- New Hampshire 6
- South Dakota 4
- Vermont 4
- Guam 3
Customer overlap
Who shops at Subway
Tracked chains Subway customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Marine Corps Exchange
46
Marine Corps Exchange
46
More trends