Growth
Subway against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Subway's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
+1.6% |
| 2 |
A
Arby's
|
-4.4% |
| 3 |
J
Jersey Mike's Subs
|
+3.5% |
| 4 |
J
Jimmy John's
|
-4.0% |
| 5 |
F
Firehouse Subs
|
+3.9% |
| 6 |
M
McAlister's Deli
|
+6.4% |
| 7 |
C
Charleys Cheesesteaks
|
-9.0% |
| 8 |
P
Potbelly Sandwich Shop
|
-6.1% |
| 9 |
P
Penn Station East Coast Subs
|
-7.7% |
| 10 |
J
Jason's Deli
|
-0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
13,317 tracked Subway locations across 50 US states, DC, and 1 territory.
Tracked stores by state
- California 1,100
- Texas 1,010
- Ohio 719
- Florida 658
- Illinois 588
- Michigan 530
- New York 479
- North Carolina 446
- Indiana 436
- Pennsylvania 425
- Georgia 414
- Tennessee 406
- Wisconsin 361
- Virginia 354
- Colorado 318
- Missouri 312
- Minnesota 284
- Kentucky 283
- Alabama 273
- Washington 259
- Arizona 253
- Louisiana 236
- South Carolina 233
- Mississippi 227
- Maryland 220
- Iowa 216
- Oregon 181
- Massachusetts 173
- Connecticut 165
- Oklahoma 157
- Arkansas 155
- New Mexico 145
- Utah 144
- West Virginia 122
- Kansas 121
- New Jersey 114
- Nebraska 111
- Maine 92
- Idaho 78
- Nevada 75
- Hawaii 67
- New Hampshire 58
- South Dakota 54
- Montana 52
- Wyoming 47
- North Dakota 37
- Rhode Island 32
- Vermont 32
- Alaska 30
- Delaware 18
- District of Columbia 14
- Guam 3
Customer overlap
Who shops at Subway
Tracked chains Subway customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends