Growth
Firehouse Subs against its category
The biggest tracked US sandwich shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Firehouse Subs's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
-9.8% |
| 2 |
J
Jersey Mike's Subs
|
+11.4% |
| 3 |
J
Jimmy John's
|
+0.6% |
| 4 |
F
Firehouse Subs
|
+4.2% |
| 5 |
M
McAlister's Deli
|
+3.1% |
| 6 |
C
Charleys Cheesesteaks
|
+8.7% |
| 7 |
P
Potbelly Sandwich Shop
|
+7.3% |
| 8 |
P
Penn Station East Coast Subs
|
-4.7% |
| 9 |
P
Primanti Bros.
|
-10.0% |
| 10 |
J
Jungle Jim's International Market
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
1,201 tracked Firehouse Subs locations across 42 US states.
Tracked stores by state
- Florida 202
- Texas 140
- Georgia 108
- North Carolina 81
- South Carolina 63
- Tennessee 59
- Virginia 52
- Alabama 51
- Ohio 40
- Arizona 37
- California 35
- Michigan 27
- Colorado 25
- Maryland 20
- Nevada 20
- Kentucky 18
- Missouri 18
- Pennsylvania 17
- Indiana 15
- Mississippi 14
- Utah 14
- Arkansas 13
- Illinois 13
- Louisiana 13
- Wisconsin 13
- Washington 11
- Oklahoma 10
- Iowa 9
- Idaho 8
- New Mexico 8
- New York 7
- Oregon 7
- West Virginia 7
- Maine 6
- Kansas 5
- New Jersey 4
- Alaska 3
- Minnesota 2
- Montana 2
- Wyoming 2
- North Dakota 1
- Rhode Island 1
Customer overlap
Who shops at Firehouse Subs
Tracked chains Firehouse Subs customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends