Growth
Firehouse Subs against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Firehouse Subs's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
+1.6% |
| 2 |
A
Arby's
|
-4.4% |
| 3 |
J
Jersey Mike's Subs
|
+3.5% |
| 4 |
J
Jimmy John's
|
-4.0% |
| 5 |
F
Firehouse Subs
|
+3.9% |
| 6 |
M
McAlister's Deli
|
+6.4% |
| 7 |
C
Charleys Cheesesteaks
|
-9.0% |
| 8 |
P
Potbelly Sandwich Shop
|
-6.1% |
| 9 |
P
Penn Station East Coast Subs
|
-7.7% |
| 10 |
J
Jason's Deli
|
-0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
1,373 tracked Firehouse Subs locations across 45 US states.
Tracked stores by state
- Florida 206
- Texas 142
- Georgia 109
- North Carolina 84
- South Carolina 68
- Tennessee 60
- California 56
- Arizona 52
- Alabama 51
- Virginia 51
- Ohio 41
- Missouri 34
- Colorado 30
- Michigan 29
- Louisiana 25
- Indiana 21
- Maryland 21
- Wisconsin 21
- Arkansas 20
- Nevada 20
- Kentucky 19
- Pennsylvania 19
- Utah 17
- Illinois 16
- Mississippi 16
- Washington 15
- Oklahoma 14
- Kansas 11
- Nebraska 11
- Iowa 10
- New York 10
- Idaho 9
- Minnesota 9
- New Mexico 9
- West Virginia 9
- Oregon 8
- Maine 6
- New Jersey 5
- South Dakota 5
- Montana 4
- Alaska 3
- Wyoming 3
- North Dakota 2
- New Hampshire 1
- Rhode Island 1
Customer overlap
Who shops at Firehouse Subs
Tracked chains Firehouse Subs customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends