Growth
Wendy's against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wendy's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 | D Dairy Queen | -0.5% |
| 10 |
C
Culver's
|
+3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
5,740 tracked Wendy's locations across 50 US states and DC.
Tracked stores by state
- Florida 529
- Ohio 412
- Texas 388
- Georgia 303
- North Carolina 268
- California 266
- Pennsylvania 243
- Michigan 226
- Illinois 207
- Virginia 203
- New York 195
- Indiana 182
- Tennessee 180
- Kentucky 139
- New Jersey 139
- Colorado 138
- South Carolina 135
- Louisiana 119
- Alabama 105
- Missouri 101
- Massachusetts 94
- Maryland 93
- Mississippi 93
- Utah 91
- Washington 79
- Arizona 75
- Kansas 69
- West Virginia 67
- Arkansas 66
- Wisconsin 55
- Oklahoma 51
- Connecticut 48
- New Mexico 42
- Nevada 41
- Iowa 40
- Idaho 36
- Oregon 36
- Minnesota 35
- Nebraska 24
- Montana 17
- New Hampshire 17
- Maine 16
- Rhode Island 15
- Wyoming 14
- Delaware 13
- Hawaii 10
- South Dakota 8
- North Dakota 6
- Alaska 5
- Vermont 4
- District of Columbia 2
Customer overlap
Who shops at Wendy's
Tracked chains Wendy's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends