Growth
Wendy's against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wendy's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.0% |
| 2 |
W
Wendy's
|
-12.2% |
| 3 |
B
Burger King
|
+5.6% |
| 4 |
C
Culver's
|
+8.5% |
| 5 |
S
Sonic Drive-In
|
-3.6% |
| 6 |
W
Whataburger
|
+5.5% |
| 7 |
I
In-N-Out Burger
|
+10.1% |
| 8 |
J
Jack in the Box
|
-5.9% |
| 9 |
F
Five Guys
|
+2.5% |
| 10 |
H
Hardee's
|
-7.6% |
Share of tracked category spend, indexed
Store footprint
Store map
6,362 tracked Wendy's locations across 50 US states and DC.
Tracked stores by state
- Florida 581
- Texas 509
- Ohio 441
- Georgia 314
- California 309
- North Carolina 273
- Pennsylvania 260
- Michigan 242
- Illinois 217
- Virginia 216
- Tennessee 215
- New York 214
- Indiana 201
- Kentucky 147
- Colorado 144
- New Jersey 143
- South Carolina 142
- Louisiana 130
- Missouri 119
- Alabama 110
- Maryland 106
- Arizona 105
- Massachusetts 97
- Mississippi 96
- Utah 93
- Washington 92
- Kansas 74
- West Virginia 72
- Arkansas 71
- Oklahoma 62
- Wisconsin 60
- Minnesota 59
- Nevada 54
- Connecticut 53
- New Mexico 45
- Iowa 43
- Oregon 40
- Idaho 36
- Nebraska 29
- New Hampshire 24
- Montana 19
- Maine 16
- Rhode Island 15
- Delaware 14
- Wyoming 14
- South Dakota 13
- Hawaii 12
- North Dakota 8
- Alaska 6
- Vermont 4
- District of Columbia 3
Customer overlap
Who shops at Wendy's
Tracked chains Wendy's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends