Growth
Starbucks against its category
The biggest tracked US coffee chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Starbucks's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Starbucks
|
-9.4% |
| 2 |
D
Dunkin'
|
-9.9% |
| 3 |
D
Dutch Bros Coffee
|
-0.0% |
| 4 |
7
7 Brew Coffee
|
- |
| 5 |
T
Tim Hortons
|
-3.5% |
| 6 |
S
Scooter's Coffee
|
+5.5% |
| 7 |
B
Biggby Coffee
|
-13.6% |
| 8 |
B
Black Rock Coffee Bar
|
+4.9% |
| 9 |
C
Caribou Coffee
|
+3.4% |
| 10 |
B
Better Buzz Coffee
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
16,249 tracked Starbucks locations across 50 US states and DC.
Tracked stores by state
- California 3,085
- Texas 1,494
- Florida 934
- Washington 733
- Illinois 712
- New York 650
- Arizona 580
- Virginia 507
- North Carolina 480
- Colorado 479
- Ohio 453
- Pennsylvania 421
- Georgia 419
- Oregon 374
- Michigan 330
- Massachusetts 311
- Maryland 300
- Indiana 296
- New Jersey 289
- Tennessee 283
- Nevada 276
- South Carolina 225
- Wisconsin 219
- Minnesota 191
- Missouri 189
- Kentucky 146
- Connecticut 140
- Alabama 139
- Oklahoma 139
- Kansas 123
- New Mexico 119
- Louisiana 117
- Iowa 111
- Hawaii 105
- Utah 103
- Nebraska 92
- District of Columbia 89
- Idaho 87
- Arkansas 82
- West Virginia 51
- Mississippi 49
- Montana 48
- New Hampshire 44
- Delaware 41
- South Dakota 41
- Maine 34
- Rhode Island 32
- Alaska 27
- North Dakota 26
- Wyoming 20
- Vermont 14
Customer overlap
Who shops at Starbucks
Tracked chains Starbucks customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends