Growth
Starbucks against its category
The biggest tracked US coffee shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Starbucks's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Starbucks
|
-2.7% |
| 2 |
P
Panera Bread
|
-10.0% |
| 3 |
D
Dutch Bros Coffee
|
+2.9% |
| 4 |
T
Tim Hortons
|
-12.1% |
| 5 |
S
Scooter's Coffee
|
+5.7% |
| 6 |
B
Biggby Coffee
|
+0.2% |
| 7 |
7
7 Brew Coffee
|
- |
| 8 |
B
Black Rock Coffee Bar
|
- |
| 9 |
E
Ellianos Coffee
|
+16.6% |
| 10 |
T
The Human Bean
|
-10.7% |
Share of tracked category spend, indexed
Store footprint
Store map
10,302 tracked Starbucks locations across 50 US states and DC.
Tracked stores by state
- Texas 1,262
- California 1,250
- Florida 847
- Illinois 545
- Virginia 489
- North Carolina 464
- Ohio 456
- Georgia 444
- Indiana 276
- Maryland 273
- Tennessee 265
- Washington 265
- Michigan 253
- Pennsylvania 224
- South Carolina 220
- Colorado 210
- Nevada 206
- New Jersey 188
- New York 185
- Arizona 183
- Wisconsin 175
- Kentucky 156
- Massachusetts 140
- Alabama 119
- Iowa 98
- Missouri 92
- District of Columbia 89
- New Mexico 84
- Connecticut 83
- Hawaii 76
- Oregon 73
- Louisiana 59
- Oklahoma 58
- Utah 52
- West Virginia 52
- Mississippi 50
- Minnesota 39
- Arkansas 35
- Kansas 34
- Delaware 33
- Maine 32
- Nebraska 31
- Idaho 30
- New Hampshire 30
- Rhode Island 16
- Montana 15
- Alaska 12
- South Dakota 10
- Vermont 9
- North Dakota 8
- Wyoming 7
Customer overlap
Who shops at Starbucks
Tracked chains Starbucks customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends