Growth
Taco Bell against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Bell's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
6,098 tracked Taco Bell locations across 50 US states and DC.
Tracked stores by state
- California 685
- Texas 536
- Florida 336
- Ohio 306
- Michigan 282
- Illinois 224
- Tennessee 215
- New York 213
- North Carolina 186
- Indiana 181
- Virginia 181
- Georgia 179
- Arizona 175
- Pennsylvania 161
- Colorado 154
- Missouri 140
- Alabama 129
- Wisconsin 125
- Washington 124
- New Jersey 106
- Oregon 103
- Kentucky 102
- Minnesota 101
- South Carolina 86
- Maryland 85
- Arkansas 81
- Oklahoma 79
- Mississippi 78
- Louisiana 76
- Kansas 74
- Nevada 62
- Massachusetts 58
- New Mexico 58
- Utah 57
- West Virginia 57
- Connecticut 46
- Iowa 45
- Idaho 31
- Hawaii 29
- Nebraska 29
- Montana 22
- Delaware 16
- South Dakota 15
- Alaska 14
- Wyoming 11
- Maine 10
- New Hampshire 10
- Rhode Island 10
- North Dakota 8
- District of Columbia 5
- Vermont 2
Customer overlap
Who shops at Taco Bell
Tracked chains Taco Bell customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends