Growth
Taco Bell against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Bell's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 | D Dairy Queen | -0.5% |
| 10 |
C
Culver's
|
+3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
4,929 tracked Taco Bell locations across 50 US states and DC.
Tracked stores by state
- California 529
- Texas 369
- Ohio 294
- Michigan 285
- Florida 272
- Illinois 214
- New York 160
- North Carolina 159
- Tennessee 156
- Pennsylvania 146
- Georgia 144
- Indiana 136
- Colorado 122
- Virginia 121
- Missouri 118
- Arizona 114
- Wisconsin 105
- Washington 103
- New Jersey 102
- Alabama 100
- Kentucky 97
- Oregon 81
- Maryland 74
- South Carolina 74
- Minnesota 69
- Arkansas 65
- Mississippi 65
- Kansas 64
- Louisiana 61
- Oklahoma 60
- New Mexico 52
- West Virginia 51
- Utah 50
- Massachusetts 44
- Connecticut 38
- Iowa 37
- Hawaii 32
- Idaho 24
- Nebraska 18
- Nevada 18
- Montana 17
- Alaska 15
- South Dakota 13
- Delaware 12
- Wyoming 11
- New Hampshire 10
- Rhode Island 10
- Maine 8
- North Dakota 8
- District of Columbia 1
- Vermont 1
Customer overlap
Who shops at Taco Bell
Tracked chains Taco Bell customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends