Trends · data through September 2026

Family Restaurants & Diners in Wisconsin

Iceflower tracks 191 stores from 100 family restaurants & diners in Wisconsin. Perkins American Food Co. grew fastest over the last year, ahead of George Webb Restaurant and Cracker Barrel Old Country Store.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
100
Tracked stores
191
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family restaurants & diners

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Perkins American Food Co. and George Webb Restaurant sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Perkins American Food Co. logo Perkins American Food Co. - +5.0%
2 G George Webb Restaurant - +4.7%
3 C Cracker Barrel Old Country Store logo Cracker Barrel Old Country Store - +0.3%
4 I IHOP logo IHOP - -0.7%
5 D Denny's logo Denny's - -5.6%
  • Denny's
  • IHOP
  • Cracker Barrel Old Country Store
  • George Webb Restaurant
  • Perkins American Food Co.
  • Machine Shed Restaurant
  • Pegasus
  • Other tracked chains

Store footprint

Store map

191 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Denny's (23)
  • IHOP (18)
  • Cracker Barrel Old Country Store (5)
  • George Webb Restaurant (16)
  • Perkins American Food Co. (21)
  • Machine Shed Restaurant (2)
  • Pegasus (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 D Denny's logo Denny's 23
  • 2 P Perkins American Food Co. logo Perkins American Food Co. 21
  • 3 I IHOP logo IHOP 18
  • 4 G George Webb Restaurant 16
  • 5 C Cracker Barrel Old Country Store logo Cracker Barrel Old Country Store 5
  • 6 V Village Inn logo Village Inn 3
  • 7 T The Diner 2
  • 8 C Cindy's Cafe 2
  • 9 C Country Inn 2
  • 10 C Country Cafe 2
  • 11 F Four Seasons Family Restaurant 2
  • 12 C Country Kitchen logo Country Kitchen 2
  • 13 G Gus's Diner 2
  • 14 D Daddy's Soul Food & Grille 2
  • 15 M Mom's Kitchen 2
  • 16 M Machine Shed Restaurant 2
  • 17 M Michael's Family Restaurant 2
  • 18 W Wingra Cafe 1
  • 19 C Covered Wagon Restaurant 1
  • 20 T Toad in the Hole 1
  • 21 T The Lumberyard Bar and Grill 1
  • 22 G Grand Avenue Cafe 1
  • 23 H Hub City Restaurant 1
  • 24 C Curve-In Cafe 1
  • 25 T The Milkhouse 1
  • 26 M Marie's Soul Food 1
  • 27 D Don's Diner & Cocktails 1
  • 28 M Mama's Cafe 1
  • 29 C Cafe Hope logo Cafe Hope 1
  • 30 B Barley's Deerfield Diner 1
  • 31 H Hilltop Cafe 1
  • 32 B Blackstone Family Restaurant 1
  • 33 J Jimmy's Diner 1
  • 34 T The Cozzy Corner 1
  • 35 J Jackson's Soul Food Redefined 1
  • 36 G Grandma Vickie's Cafe 1
  • 37 S Sunrise Family Restaurant 1
  • 38 P Papa's Cafe 1
  • 39 W Walk the Dog 1
  • 40 R Ruby J's 1
  • 41 P Pass Da Peas 1
  • 42 B Barre Country Diner 1
  • 43 O Oz Doggz 1
  • 44 B Big Daddy's BBQ & Soul Food 1
  • 45 U UW Slow Food Cafe 1
  • 46 H Hometown Grill 1
  • 47 T Too Dars Diner 1
  • 48 G Grub Fusion Diner 1
  • 49 P Paula's Country Diner 1
  • 50 F Farmhouse 1

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