Growth
Five Guys against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Five Guys's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.0% |
| 2 |
W
Wendy's
|
-12.2% |
| 3 |
B
Burger King
|
+5.6% |
| 4 |
C
Culver's
|
+8.5% |
| 5 |
S
Sonic Drive-In
|
-3.6% |
| 6 |
W
Whataburger
|
+5.5% |
| 7 |
I
In-N-Out Burger
|
+10.1% |
| 8 |
J
Jack in the Box
|
-5.9% |
| 9 |
F
Five Guys
|
+2.5% |
| 10 |
H
Hardee's
|
-7.6% |
Share of tracked category spend, indexed
Store footprint
Store map
1,624 tracked Five Guys locations across 49 US states and DC.
Tracked stores by state
- Florida 146
- California 132
- New York 100
- Texas 84
- Virginia 84
- Pennsylvania 72
- Ohio 70
- Georgia 69
- Maryland 63
- New Jersey 52
- North Carolina 51
- Massachusetts 50
- Illinois 43
- Michigan 40
- Arizona 36
- Indiana 35
- South Carolina 35
- Tennessee 34
- Washington 34
- Alabama 31
- Colorado 30
- Connecticut 28
- Missouri 27
- Minnesota 24
- Wisconsin 20
- Oregon 19
- Kansas 18
- Louisiana 18
- Utah 18
- Kentucky 17
- New Hampshire 13
- Oklahoma 13
- District of Columbia 10
- Nevada 10
- Delaware 9
- Iowa 9
- Idaho 9
- Arkansas 8
- Mississippi 8
- Maine 7
- North Dakota 7
- New Mexico 7
- West Virginia 7
- Nebraska 6
- Rhode Island 6
- Montana 5
- Hawaii 3
- South Dakota 3
- Vermont 2
- Wyoming 2
Customer overlap
Who shops at Five Guys
Tracked chains Five Guys customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends