Growth
Baskin-Robbins against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Baskin-Robbins's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
1,068 tracked Baskin-Robbins locations across 41 US states and DC.
Tracked stores by state
- California 151
- Illinois 97
- Maryland 87
- Texas 76
- Florida 66
- New Jersey 62
- New York 61
- Virginia 44
- Tennessee 37
- Georgia 34
- Michigan 29
- North Carolina 27
- Washington 23
- Arizona 22
- Hawaii 22
- Indiana 20
- Pennsylvania 20
- Ohio 19
- Colorado 17
- Kentucky 16
- Utah 15
- New Mexico 13
- Wisconsin 13
- Oregon 10
- South Carolina 10
- Mississippi 9
- Idaho 8
- District of Columbia 7
- Nevada 7
- Delaware 6
- Louisiana 6
- Connecticut 5
- Alabama 4
- Kansas 4
- Massachusetts 4
- Missouri 4
- West Virginia 4
- Iowa 3
- Alaska 2
- Arkansas 2
- Montana 1
- Wyoming 1
Customer overlap
Who shops at Baskin-Robbins
Tracked chains Baskin-Robbins customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Camp LeJeune
99
M
MCX
94
MCX
94
W
Wallace Creek
90
Wallace Creek
90
C
Camp Lejeune Commissary
69
W
Wallace Creek Marine Mart
65
S
Schofield Barracks
60
Schofield Barracks
60
P
Pearl Harbor
57
More trends