Growth
Baskin-Robbins against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Baskin-Robbins's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
Share of tracked category spend, indexed
Store footprint
Store map
1,890 tracked Baskin-Robbins locations across 44 US states and DC.
Tracked stores by state
- California 369
- New York 263
- Illinois 119
- Texas 114
- Florida 113
- Maryland 99
- New Jersey 77
- Virginia 64
- Tennessee 52
- Georgia 48
- North Carolina 42
- Michigan 38
- Pennsylvania 36
- Louisiana 33
- Washington 33
- Arizona 30
- New Mexico 27
- Colorado 26
- Hawaii 23
- Indiana 23
- Oregon 23
- Kentucky 22
- Mississippi 21
- Wisconsin 21
- Ohio 20
- Utah 18
- Missouri 17
- South Carolina 14
- Kansas 12
- Oklahoma 12
- Nevada 11
- Arkansas 10
- Idaho 10
- Alabama 7
- District of Columbia 7
- Delaware 7
- Connecticut 5
- West Virginia 5
- Alaska 4
- Massachusetts 4
- Iowa 3
- Montana 3
- Minnesota 2
- Wyoming 2
- Nebraska 1
Customer overlap
Who shops at Baskin-Robbins
Tracked chains Baskin-Robbins customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pearl Harbor
52
S
Schofield Barracks Commissary
45
More trends