Growth
Dunkin' against its category
The biggest tracked US coffee chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dunkin''s share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Starbucks
|
-9.4% |
| 2 |
D
Dunkin'
|
-9.9% |
| 3 |
D
Dutch Bros Coffee
|
-0.0% |
| 4 |
7
7 Brew Coffee
|
- |
| 5 |
T
Tim Hortons
|
-3.5% |
| 6 |
S
Scooter's Coffee
|
+5.5% |
| 7 |
B
Biggby Coffee
|
-13.6% |
| 8 |
B
Black Rock Coffee Bar
|
+4.9% |
| 9 |
C
Caribou Coffee
|
+3.4% |
| 10 |
B
Better Buzz Coffee
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
6,442 tracked Dunkin' locations across 43 US states and DC.
Tracked stores by state
- New York 828
- Massachusetts 687
- New Jersey 609
- Florida 525
- Pennsylvania 511
- Illinois 330
- Connecticut 294
- Maryland 211
- Georgia 196
- Ohio 178
- Virginia 170
- North Carolina 161
- New Hampshire 161
- Maine 155
- Texas 154
- California 118
- Tennessee 110
- South Carolina 104
- Rhode Island 95
- Indiana 92
- Wisconsin 84
- Arizona 76
- Michigan 76
- Alabama 58
- Vermont 51
- Delaware 47
- Nevada 42
- Colorado 40
- Kentucky 39
- Missouri 33
- Iowa 31
- Minnesota 30
- West Virginia 27
- Oklahoma 20
- New Mexico 18
- Nebraska 16
- Kansas 14
- Mississippi 11
- Arkansas 10
- Hawaii 9
- District of Columbia 8
- Louisiana 7
- Utah 4
- Wyoming 2
Customer overlap
Who shops at Dunkin'
Tracked chains Dunkin' customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends