Growth
Dunkin' against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dunkin''s share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
4,544 tracked Dunkin' locations across 43 US states and DC.
Tracked stores by state
- New York 548
- New Jersey 517
- Massachusetts 384
- Florida 365
- Pennsylvania 330
- Illinois 301
- Connecticut 185
- Maryland 183
- Ohio 160
- Georgia 154
- Virginia 122
- Texas 103
- Maine 101
- North Carolina 101
- New Hampshire 98
- California 93
- Tennessee 81
- Indiana 76
- South Carolina 73
- Wisconsin 73
- Michigan 66
- Rhode Island 54
- Alabama 43
- Delaware 34
- Kentucky 34
- Arizona 30
- Colorado 28
- Iowa 25
- Vermont 25
- West Virginia 24
- Missouri 23
- Minnesota 20
- Nebraska 12
- New Mexico 12
- Kansas 10
- Mississippi 10
- Oklahoma 10
- Arkansas 8
- Hawaii 7
- Nevada 7
- Louisiana 6
- District of Columbia 4
- Utah 3
- Wyoming 1
Customer overlap
Who shops at Dunkin'
Tracked chains Dunkin' customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends