Growth
Chipotle Mexican Grill against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chipotle Mexican Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
3,855 tracked Chipotle Mexican Grill locations across 48 US states and DC.
Tracked stores by state
- California 526
- Texas 343
- Florida 278
- Ohio 266
- New York 232
- Illinois 183
- Virginia 144
- Pennsylvania 142
- Georgia 121
- Maryland 118
- North Carolina 110
- Arizona 108
- New Jersey 107
- Colorado 90
- Minnesota 89
- Washington 80
- Massachusetts 78
- Indiana 72
- Michigan 66
- Oregon 57
- Tennessee 55
- Missouri 54
- South Carolina 50
- Nevada 46
- Connecticut 42
- Kansas 38
- Utah 38
- Kentucky 35
- Wisconsin 33
- Alabama 32
- District of Columbia 22
- Nebraska 19
- Oklahoma 18
- Iowa 17
- Arkansas 16
- Rhode Island 15
- Louisiana 14
- Idaho 13
- New Hampshire 13
- West Virginia 13
- Delaware 12
- Mississippi 12
- New Mexico 11
- Montana 9
- Maine 7
- Vermont 4
- North Dakota 3
- South Dakota 2
- Wyoming 2
Customer overlap
Who shops at Chipotle Mexican Grill
Tracked chains Chipotle Mexican Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends