Growth
Chipotle Mexican Grill against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chipotle Mexican Grill's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
3,702 tracked Chipotle Mexican Grill locations across 48 US states and DC.
Tracked stores by state
- California 495
- Texas 325
- Florida 271
- Ohio 260
- New York 198
- Illinois 180
- Pennsylvania 139
- Virginia 139
- Georgia 120
- Maryland 116
- North Carolina 111
- New Jersey 108
- Arizona 103
- Colorado 88
- Washington 77
- Indiana 74
- Massachusetts 74
- Minnesota 72
- Michigan 66
- Oregon 56
- Missouri 53
- Tennessee 53
- South Carolina 47
- Nevada 42
- Connecticut 41
- Kansas 37
- Utah 37
- Kentucky 34
- Alabama 32
- Wisconsin 32
- District of Columbia 25
- Nebraska 19
- Oklahoma 17
- Arkansas 16
- Iowa 16
- Rhode Island 15
- Louisiana 14
- Idaho 13
- New Hampshire 13
- West Virginia 13
- Delaware 12
- Mississippi 11
- New Mexico 11
- Montana 9
- Maine 7
- Vermont 4
- North Dakota 3
- South Dakota 2
- Wyoming 2
Customer overlap
Who shops at Chipotle Mexican Grill
Tracked chains Chipotle Mexican Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends