Growth
KFC against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks KFC's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
2,747 tracked KFC locations across 50 US states.
Tracked stores by state
- California 291
- Texas 151
- Florida 146
- Ohio 141
- New York 114
- Michigan 113
- Georgia 108
- North Carolina 106
- Illinois 103
- Pennsylvania 85
- Tennessee 82
- Indiana 76
- South Carolina 72
- Washington 69
- Kentucky 68
- Alabama 66
- Colorado 66
- Missouri 65
- Virginia 65
- Mississippi 56
- New Jersey 48
- Arkansas 45
- Massachusetts 43
- Oklahoma 42
- Arizona 40
- Wisconsin 40
- Maryland 39
- Oregon 38
- Minnesota 36
- West Virginia 33
- Connecticut 31
- Iowa 30
- Utah 30
- Kansas 25
- New Mexico 24
- Louisiana 23
- Maine 17
- Nebraska 15
- Rhode Island 14
- New Hampshire 13
- Idaho 12
- Nevada 12
- Hawaii 11
- Delaware 8
- Montana 7
- North Dakota 7
- Vermont 7
- Wyoming 7
- South Dakota 4
- Alaska 3
Customer overlap
Who shops at KFC
Tracked chains KFC customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends