Growth
KFC against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks KFC's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 | D Dairy Queen | -0.5% |
| 10 |
C
Culver's
|
+3.8% |
| 11 |
K
KFC
|
-5.9% |
Share of tracked category spend, indexed
Store footprint
Store map
2,264 tracked KFC locations across 50 US states.
Tracked stores by state
- California 203
- Florida 144
- Ohio 140
- Texas 135
- Michigan 107
- North Carolina 105
- Georgia 103
- New York 87
- Pennsylvania 84
- Illinois 81
- Tennessee 74
- Indiana 70
- Kentucky 67
- South Carolina 67
- Virginia 65
- Alabama 62
- Colorado 54
- Washington 54
- New Jersey 47
- Arizona 39
- Maryland 38
- Missouri 37
- Oregon 34
- Mississippi 32
- West Virginia 29
- Massachusetts 28
- Utah 28
- Arkansas 22
- Wisconsin 21
- Iowa 20
- New Mexico 20
- Connecticut 17
- Maine 17
- Oklahoma 14
- Nevada 13
- Idaho 12
- Kansas 12
- Louisiana 11
- Hawaii 10
- New Hampshire 9
- Delaware 8
- Nebraska 7
- Montana 6
- Rhode Island 6
- Wyoming 6
- Alaska 4
- Minnesota 4
- North Dakota 4
- Vermont 4
- South Dakota 3
Customer overlap
Who shops at KFC
Tracked chains KFC customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends