Trends · data through July 2026

Food & Drink trends in Madison, WI

Iceflower tracks 544 stores from 348 food & drink chains in Madison, WI. Forage Kitchen grew fastest over the last year, ahead of Subway and Popeyes Louisiana Kitchen.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
348
Tracked stores
544
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Forage Kitchen and Subway sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Forage Kitchen - +11.6%
2 S Subway logo Subway - +11.4%
3 P Popeyes Louisiana Kitchen logo Popeyes Louisiana Kitchen ▲1 +10.5%
4 D Dairy Queen ▲3 +7.3%
5 C Culver's logo Culver's - +3.6%
6 J Jimmy John's logo Jimmy John's ▲1 +3.3%
7 M McDonald's logo McDonald's - +2.8%
8 B Buffalo Wild Wings logo Buffalo Wild Wings ▲1 +1.0%
9 T Taco Bell logo Taco Bell - +0.8%
10 D Domino's Pizza logo Domino's Pizza ▲1 +0.3%
11 S Starbucks logo Starbucks - +0.1%
12 B Barriques logo Barriques ▲1 -0.5%
13 C Chipotle Mexican Grill logo Chipotle Mexican Grill - -1.0%
14 K KFC logo KFC ▲1 -2.7%
15 P Potbelly Sandwich Shop logo Potbelly Sandwich Shop - -2.7%

Store footprint

Store map

544 tracked store locations in Madison, WI, colored by category.

Top tracked chains by store count

More trends

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