Trends · data through September 2026

Food & Drink trends in Madison, WI

Iceflower tracks 1,535 stores from 1,133 food & drink chains in Madison, WI. Culver's grew fastest over the last year, ahead of Perkins American Food Co. and Jimmy John's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,133
Tracked stores
1,535
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Culver's and Perkins American Food Co. sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Culver's logo Culver's - +12.0%
2 P Perkins American Food Co. logo Perkins American Food Co. ▲7 +11.3%
3 J Jimmy John's logo Jimmy John's - +10.4%
4 M MACS Macaroni and Cheese Shop logo MACS Macaroni and Cheese Shop - +9.0%
5 C Cousins Subs logo Cousins Subs ▲3 +8.7%
6 M McDonald's logo McDonald's - +8.2%
7 B Burger King logo Burger King - +6.0%
8 M MOOYAH Burgers, Fries & Shakes logo MOOYAH Burgers, Fries & Shakes - +5.9%
9 R Rocky Rococo logo Rocky Rococo ▲1 +4.7%
10 P Pancake Cafe logo Pancake Cafe - +4.0%
11 B Buck & Honey's logo Buck & Honey's - +3.8%
12 Q Qdoba logo Qdoba - +3.3%
13 F Forage Kitchen ▲3 +3.3%
14 D Dairy Queen logo Dairy Queen ▲3 +3.2%
15 S Subway logo Subway - +2.9%

Store footprint

Store map

1,535 tracked store locations in Madison, WI, colored by category.

Top tracked chains by store count

More trends

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