Trends · data through September 2026

Insurance trends in Wisconsin

Iceflower tracks 34 stores from 25 insurance chains in Wisconsin.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
25
Tracked stores
34
Consumer panel
130M+

Growth ranking

Fastest-growing tracked insurance chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. AAA and Freeway Insurance sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A AAA logo AAA - -42.4%
2 F Freeway Insurance logo Freeway Insurance - -96.1%
  • Insurance agencies
  • Auto & Home Insurance
  • Auto Clubs & Roadside
  • Business Insurance
  • Other categories

Store footprint

Store map

34 tracked store locations in Wisconsin, colored by category.

  • Insurance agencies (20)
  • Auto & Home Insurance (8)
  • Auto Clubs & Roadside (5)
  • Business Insurance (1)
  • Other categories

Top tracked chains by store count

  • 1 A AAA logo AAA 5
  • 2 F Freeway Insurance logo Freeway Insurance 4
  • 3 R Rural Mutual Insurance logo Rural Mutual Insurance 2
  • 4 D Delta Dental of Wisconsin logo Delta Dental of Wisconsin 2
  • 5 S Schmitz D Insurance 1
  • 6 L Lebanon Clyman Mutual Insurance Company 1
  • 7 F Farmers Insurance logo Farmers Insurance 1
  • 8 A Andrew Stark 1
  • 9 D Dean Health Plan 1
  • 10 S Santiago Insurance Agency 1
  • 11 K Kettle Moraine Agency 1
  • 12 P Progressive Insurance logo Progressive Insurance 1
  • 13 J Jewelers Mutual Group logo Jewelers Mutual Group 1
  • 14 T TruStage Insurance Agency 1
  • 15 M Momentum Dental Insurance Plans 1
  • 16 U Universal Home Protection 1
  • 17 S Security Health Plan 1
  • 18 C CRB Insurance 1
  • 19 I Integrity Insurance 1
  • 20 S Southern Lakes Capitol 1
  • 21 A American Family Insurance logo American Family Insurance 1
  • 22 A Acuity Insurance logo Acuity Insurance 1
  • 23 C Common Ground Healthcare Co-op 1
  • 24 W West Bend 1
  • 25 N Network Health logo Network Health 1

More trends

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