Growth
Little Caesars against its category
The biggest tracked US pizza chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Little Caesars's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Domino's Pizza
|
+0.3% |
| 2 |
L
Little Caesars
|
-5.0% |
| 3 |
P
Papa John's Pizza
|
+5.1% |
| 4 |
P
Pizza Hut
|
-5.0% |
| 5 |
M
Marco's Pizza
|
+8.6% |
| 6 |
P
Papa Murphy's
|
+2.1% |
| 7 |
J
Jet's Pizza
|
-30.2% |
| 8 |
H
Hungry Howie's Pizza
|
-2.1% |
| 9 |
D
Donatos Pizza
|
+5.1% |
| 10 |
M
MOD Pizza
|
-0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
4,610 tracked Little Caesars locations across 50 US states, DC, and 1 territory.
Tracked stores by state
- Texas 590
- California 577
- Michigan 327
- Florida 277
- Georgia 201
- Ohio 172
- Tennessee 156
- North Carolina 155
- Illinois 153
- Arizona 137
- Kentucky 113
- Pennsylvania 110
- Indiana 108
- Virginia 107
- Alabama 103
- South Carolina 100
- New York 97
- Washington 90
- Utah 82
- Missouri 73
- Oklahoma 72
- Mississippi 70
- Colorado 68
- Wisconsin 57
- Louisiana 53
- West Virginia 53
- Nevada 47
- Arkansas 46
- Maryland 44
- Oregon 43
- New Mexico 37
- Kansas 33
- Minnesota 30
- Nebraska 28
- Iowa 25
- New Jersey 25
- Idaho 24
- Massachusetts 18
- Hawaii 15
- Montana 14
- South Dakota 13
- North Dakota 12
- Wyoming 12
- Delaware 9
- Connecticut 8
- Maine 6
- Rhode Island 5
- Puerto Rico 4
- Alaska 3
- District of Columbia 3
- Vermont 3
- New Hampshire 2
Customer overlap
Who shops at Little Caesars
Tracked chains Little Caesars customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends