Trends · data through July 2026

Retail & consumer trends in Wisconsin

Iceflower tracks 13,478 stores from 6,910 retail and consumer chains in Wisconsin. Michaels grew fastest over the last year, ahead of O&H Danish Bakery and Hobby Lobby.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
6,910
Tracked stores
13,478
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Michaels and O&H Danish Bakery sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Michaels logo Michaels ▲16 +14.6%
2 O O&H Danish Bakery logo O&H Danish Bakery ▲11 +12.9%
3 H Hobby Lobby logo Hobby Lobby ▲4 +11.9%
4 T Trig's logo Trig's ▲6 +11.5%
5 R Ross Dress for Less logo Ross Dress for Less ▲4 +11.4%
6 J Jersey Mike's Subs logo Jersey Mike's Subs ▲11 +11.3%
7 S Sam's Club logo Sam's Club - +11.1%
8 C Colectivo Coffee logo Colectivo Coffee ▲9 +10.7%
9 H HomeGoods logo HomeGoods ▲12 +10.5%
10 A Aurora Pharmacy logo Aurora Pharmacy ▲9 +9.3%
11 M Marcus Theatres logo Marcus Theatres ▲10 +9.3%
12 L lululemon logo lululemon ▲9 +9.1%
13 T Tractor Supply Co. logo Tractor Supply Co. ▲11 +8.3%
14 D Dollar Tree logo Dollar Tree ▲3 +7.5%
15 A Ace Hardware logo Ace Hardware ▲2 +7.2%

Store footprint

Store map

13,478 tracked store locations in Wisconsin, colored by category group.

Top tracked chains by store count

More trends

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