Trends · data through September 2026

Retail & consumer trends in Wisconsin

Iceflower tracks 38,833 stores from 25,106 retail and consumer chains in Wisconsin. Tractor Supply Co. grew fastest over the last year, ahead of Hobby Lobby and Shell.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
25,106
Tracked stores
38,833
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tractor Supply Co. and Hobby Lobby sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Tractor Supply Co. logo Tractor Supply Co. ▲10 +19.3%
2 H Hobby Lobby logo Hobby Lobby ▲3 +19.1%
3 S Shell logo Shell ▲3 +17.4%
4 S Sierra logo Sierra ▲17 +17.4%
5 W Woodman's Food Market logo Woodman's Food Market - +16.8%
6 G Grand Appliance and TV ▲18 +14.5%
7 V Victoria's Secret logo Victoria's Secret ▲15 +12.4%
8 E Exxon logo Exxon ▲5 +12.2%
9 J Jersey Mike's Subs logo Jersey Mike's Subs ▲12 +11.5%
10 A Aurora Health Care logo Aurora Health Care ▲4 +11.4%
11 C Casey's logo Casey's ▲3 +11.1%
12 M Macy's logo Macy's ▲8 +10.9%
13 P Panda Express logo Panda Express ▲9 +10.0%
14 C Chili's Grill & Bar logo Chili's Grill & Bar ▲4 +9.8%
15 M Monterrey Market ▲5 +9.4%

Store footprint

Store map

25,000 of 38,833 tracked store locations in Wisconsin, colored by category group.

Top tracked chains by store count

More trends

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