Trends · data through July 2026

Casual Eateries in the United States

Iceflower tracks 22,776 stores from 8,172 casual eateries chains in the United States. Donut King grew fastest over the last year, ahead of The Bagel Nook and Jeff's Donuts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
8,172
Tracked stores
22,776
Consumer panel
130M+

Growth ranking

Fastest-growing tracked casual eateries chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Donut King and The Bagel Nook sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Donut King ▲20 +20.0%
2 T The Bagel Nook logo The Bagel Nook ▲17 +19.7%
3 J Jeff's Donuts logo Jeff's Donuts ▲14 +19.6%
4 1 16 Handles logo 16 Handles ▲20 +19.6%
5 B Bushfire Kitchen logo Bushfire Kitchen ▲14 +19.3%
6 T The Yard Milkshake Bar ▲9 +16.3%
7 B BoSa Donuts logo BoSa Donuts ▲8 +14.3%
8 D Daily Donuts ▲8 +14.3%
9 M Mayday Ice Cream logo Mayday Ice Cream ▲9 +13.8%
10 L Lickin Good Donuts ▲5 +13.5%
11 B Blue Cow Ice Cream Co. logo Blue Cow Ice Cream Co. ▲6 +12.7%
12 D Donut Hole ▲8 +12.4%
13 C Culture ▲7 +12.0%
14 M Mary's Donuts ▲8 +11.9%
15 M Milk + Honey ▲13 +11.6%
  • Dunkin'
  • Baskin-Robbins
  • Krispy Kreme
  • Cold Stone Creamery
  • Einstein Bros. Bagels
  • Rita's Italian Ice & Frozen Custard
  • sweetFrog Premium Frozen Yogurt
  • Other tracked chains

Store footprint

Store map

22,776 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Dunkin' (4,544)
  • Baskin-Robbins (1,068)
  • Krispy Kreme (362)
  • Cold Stone Creamery (540)
  • Einstein Bros. Bagels (512)
  • Rita's Italian Ice & Frozen Custard (497)
  • sweetFrog Premium Frozen Yogurt (172)
  • Other tracked chains

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