Growth
Whit's Frozen Custard against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Whit's Frozen Custard's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 64 |
W
Whit's Frozen Custard
|
-20.4% |
Share of tracked category spend, indexed
Store footprint
Store map
45 tracked Whit's Frozen Custard locations across 7 US states.
Tracked stores by state
- Ohio 27
- North Carolina 6
- Florida 5
- Kentucky 3
- Tennessee 2
- Georgia 1
- South Carolina 1
Customer overlap
Who shops at Whit's Frozen Custard
Tracked chains Whit's Frozen Custard customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Porter Township Office
100
J
Jennifer Ater Law Office
57
C
College Book Store
38
M
Mellon Chiropractic Office
36
K
Kingston Market
35
Kingston Market
35
S
Stephen's On Court
35
N
North End Kitchen and Bar
34
K
Kroger Gas
33
Kroger Gas
33
P
Plain City Chiropractic Office
29
N
Neighbors Sports Grille
29
More trends