Growth
TCBY against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks TCBY's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 30 |
T
TCBY
|
+6.8% |
Share of tracked category spend, indexed
Store footprint
Store map
69 tracked TCBY locations across 25 US states.
Tracked stores by state
- Illinois 7
- Colorado 6
- South Carolina 6
- Alabama 5
- Louisiana 5
- North Carolina 5
- New York 5
- Texas 5
- Georgia 4
- Arkansas 3
- Tennessee 3
- California 2
- Florida 1
- Idaho 1
- Indiana 1
- Maryland 1
- Michigan 1
- Mississippi 1
- Nebraska 1
- New Jersey 1
- New Mexico 1
- Utah 1
- Wisconsin 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at TCBY
Tracked chains TCBY customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Reid's Fine Foods
97
C
Capitol Cinema
77
B
Blackhawk Hardware
66
N
North Little Rock City Hall
55
S
Scott Clark Nissan
46
W
Woodie's Auto Service
42
H
Hendrick BMW
42
P
Pants Store
40
V
Village Food Market
40
More trends