Growth
sweetFrog Premium Frozen Yogurt against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks sweetFrog Premium Frozen Yogurt's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
172 tracked sweetFrog Premium Frozen Yogurt locations across 20 US states.
Tracked stores by state
- Virginia 41
- North Carolina 30
- Maryland 23
- Texas 13
- Pennsylvania 11
- South Carolina 11
- Florida 8
- New York 7
- Ohio 5
- West Virginia 4
- Alabama 3
- Georgia 3
- Tennessee 3
- Connecticut 2
- Delaware 2
- Massachusetts 2
- California 1
- Illinois 1
- Indiana 1
- Maine 1
Customer overlap
Who shops at sweetFrog Premium Frozen Yogurt
Tracked chains sweetFrog Premium Frozen Yogurt customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
JIL Chantilly
47
T
Timber Trail Apartments Office
41
T
Tysons Corner Center
40
O
Oceana Commissary
40
Oceana Commissary
40
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