Growth
Salt & Straw against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Salt & Straw's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 21 |
S
Salt & Straw
|
+9.3% |
Share of tracked category spend, indexed
Store footprint
Store map
41 tracked Salt & Straw locations across 7 US states.
Tracked stores by state
- California 23
- Oregon 8
- Washington 4
- Florida 3
- New Hampshire 1
- Nevada 1
- New York 1
Customer overlap
Who shops at Salt & Straw
Tracked chains Salt & Straw customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Z
Zupan's Markets
39
D
Disneyland Resort
29
Disneyland Resort
29
More trends