Growth
La Michoacana against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Michoacana's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
120 tracked La Michoacana locations across 25 US states.
Tracked stores by state
- California 37
- Illinois 32
- Indiana 6
- Texas 6
- Arizona 5
- Tennessee 5
- Florida 4
- New Mexico 3
- Georgia 2
- Louisiana 2
- North Carolina 2
- Virginia 2
- Washington 2
- Colorado 1
- Iowa 1
- Idaho 1
- Kentucky 1
- Maryland 1
- Michigan 1
- Minnesota 1
- Missouri 1
- Mississippi 1
- Ohio 1
- Pennsylvania 1
- Wisconsin 1
Customer overlap
Who shops at La Michoacana
Tracked chains La Michoacana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Elgin Fresh Market
100
J
Joe V's
91
L
La Placita Mexican Store
85
M
Mi Tienda
73
C
Carniceria Guanajuato
62
T
Tienda Morelos
62
M
Mi Tienda Latina
56
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