Growth
Kona Ice against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kona Ice's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 50 |
K
Kona Ice
|
+5.5% |
Share of tracked category spend, indexed
Store footprint
Store map
49 tracked Kona Ice locations across 18 US states.
Tracked stores by state
- Florida 9
- California 7
- Maryland 4
- Ohio 4
- Texas 4
- Alabama 3
- Indiana 3
- Arizona 2
- New Jersey 2
- Pennsylvania 2
- Tennessee 2
- Georgia 1
- Idaho 1
- Illinois 1
- Kentucky 1
- Michigan 1
- North Carolina 1
- Wisconsin 1
Customer overlap
Who shops at Kona Ice
Tracked chains Kona Ice customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Silverlake "The Family Place"
100
Silverlake "The Family Place"
100
M
MWR Fort Worth
91
M
MCAS Miramar Commissary
82
MCAS Miramar Commissary
82
K
Klein's Family Markets
56
C
City of Ocala
55
City of Ocala
55
O
Owen Electric Cooperative
51
Owen Electric Cooperative
51
More trends