Trends · data through July 2026

Breakfast Restaurants in the United States

Iceflower tracks 5,668 stores from 970 breakfast restaurants chains in the United States. The Big Biscuit grew fastest over the last year, ahead of The Breakfast House and Hruska's Kolaches.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
970
Tracked stores
5,668
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Big Biscuit and The Breakfast House sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Big Biscuit ▲2 +19.6%
2 T The Breakfast House ▲4 +18.9%
3 H Hruska's Kolaches logo Hruska's Kolaches ▲6 +17.2%
4 S Sweet Maple ▲3 +16.3%
5 T The Breakfast Co ▲5 +15.2%
6 S Scrambled ▲1 +15.1%
7 B Buttermilk ▲5 +14.4%
8 T The Toasted Yolk Cafe logo The Toasted Yolk Cafe ▲1 +14.2%
9 B Briana's Pancake House ▲5 +13.7%
10 C Country Waffles ▲4 +13.2%
11 H Hash Kitchen logo Hash Kitchen - +12.5%
12 B Big Bad Breakfast logo Big Bad Breakfast ▲1 +11.0%
13 R Richard Walker's Pancake House ▲3 +10.7%
14 M Madres Brunch ▲1 +9.4%
15 S Stacks Pancake House ▲2 +8.1%
  • IHOP
  • Waffle House
  • First Watch
  • The Original Pancake House
  • Biscuitville
  • Snooze, an A.M. Eatery
  • The Toasted Yolk Cafe
  • Other tracked chains

Store footprint

Store map

5,668 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • IHOP (1,427)
  • Waffle House (1,908)
  • First Watch (589)
  • The Original Pancake House (100)
  • Biscuitville (90)
  • Snooze, an A.M. Eatery (46)
  • The Toasted Yolk Cafe (39)
  • Other tracked chains

Top tracked chains by store count

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