Growth
Fresh Donuts against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fresh Donuts's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 108 | F Fresh Donuts | -1.3% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked Fresh Donuts locations across 9 US states.
Tracked stores by state
- Texas 16
- California 6
- Arkansas 2
- Arizona 1
- Georgia 1
- Illinois 1
- Missouri 1
- New Jersey 1
- Pennsylvania 1
Customer overlap
Who shops at Fresh Donuts
Tracked chains Fresh Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Saint Luke's Convenient Care
100
Saint Luke's Convenient Care
100
A
Adairsville Drug
84
S
Smiley's Express
81
H
Humphrey's
66
T
True Texas BBQ
66
C
Conway Food Store
60
D
Don Jose's Restaurant
60
M
Martins Roast A Pig.com
51
A
Allen's Food Market
47
B
Bella Vista POA Restaurants
44
Bella Vista POA Restaurants
44
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