Growth
Kilwins against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kilwins's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 12 |
K
Kilwins
|
+6.6% |
Share of tracked category spend, indexed
Store footprint
Store map
145 tracked Kilwins locations across 28 US states and DC.
Tracked stores by state
- Florida 36
- Michigan 15
- North Carolina 14
- Georgia 11
- Illinois 9
- Texas 9
- South Carolina 7
- Virginia 5
- Pennsylvania 4
- Tennessee 4
- Colorado 3
- Indiana 3
- Wisconsin 3
- Alabama 2
- Arkansas 2
- Louisiana 2
- Maryland 2
- Missouri 2
- New Jersey 2
- District of Columbia 1
- Delaware 1
- Kentucky 1
- Massachusetts 1
- Mississippi 1
- New Hampshire 1
- New York 1
- Ohio 1
- Oklahoma 1
- Rhode Island 1
Customer overlap
Who shops at Kilwins
Tracked chains Kilwins customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bryson's Food Store
78
P
Parris Island Marine Corps
60
P
Parris Island Car Wash
57
N
Naval Academy Club
57
F
Fishcamp on 11th Street
54
R
Ryan's Pizza & Hibachi
50
P
Parris Island MCRD Commissary
43
More trends