Growth
Kilwins against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kilwins's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 11 |
K
Kilwins
|
+7.1% |
Share of tracked category spend, indexed
Store footprint
Store map
172 tracked Kilwins locations across 29 US states and DC.
Tracked stores by state
- Florida 38
- Michigan 17
- North Carolina 16
- Georgia 14
- Illinois 13
- Texas 10
- Pennsylvania 7
- South Carolina 7
- New York 5
- Virginia 5
- Colorado 4
- Tennessee 4
- Alabama 3
- Indiana 3
- Wisconsin 3
- Arkansas 2
- District of Columbia 2
- Louisiana 2
- Massachusetts 2
- Maryland 2
- Missouri 2
- New Jersey 2
- Ohio 2
- Connecticut 1
- Delaware 1
- Kentucky 1
- Mississippi 1
- New Hampshire 1
- Oklahoma 1
- Rhode Island 1
Customer overlap
Who shops at Kilwins
Tracked chains Kilwins customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bryson's Food Store
84
P
Parris Island Marine Corps
76
F
Fishcamp on 11th Street
60
N
Naval Academy Club
56
P
Parris Island MCRD Commissary
53
G
Grayco Hardware & Home
39
Grayco Hardware & Home
39
More trends