Growth
Donut King against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Donut King's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 47 |
D
Donut King
|
-1.8% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked Donut King locations across 16 US states.
Tracked stores by state
- California 16
- Texas 5
- Georgia 2
- Hawaii 2
- Massachusetts 2
- Missouri 2
- Alaska 1
- Arizona 1
- Florida 1
- Kentucky 1
- Louisiana 1
- Maryland 1
- Mississippi 1
- New Jersey 1
- Oklahoma 1
- Oregon 1
Customer overlap
Who shops at Donut King
Tracked chains Donut King customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kaneohe MCAS Commissary
100
Kaneohe MCAS Commissary
100
K
Kizuna Sushi Bar & Grill
35
T
Times Pharmacy Kaneohe
32
Times Pharmacy Kaneohe
32
T
Times Pharmacy Koolau
30
H
Hardware Hawaii
29
V
VCA Kaneohe Animal Hospital
26
A
Automotive Car Care Center
25
P
Paniolos Kailua
25
More trends