Growth
Donut King against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Donut King's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 67 | D Donut King | +20.0% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Donut King locations across 12 US states.
Customer overlap
Who shops at Donut King
Tracked chains Donut King customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kaneohe MCAS Commissary
100
Kaneohe MCAS Commissary
100
C
CrossFit Kaneohe
55
CrossFit Kaneohe
55
K
Kizuna Sushi Bar & Grill
34
K
Kailua Bay
31
H
Hardware Hawaii
28
A
Automotive Car Care Center
27
F
Foodland & Co-ops
24
Foodland & Co-ops
24
P
Paniolos Kailua
24
V
VCA Kaneohe Animal Hospital
24
K
Kailua Nail Care
24
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