Growth
Krispy Kreme against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Krispy Kreme's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
401 tracked Krispy Kreme locations across 42 US states and DC.
Tracked stores by state
- California 48
- Florida 36
- Georgia 29
- North Carolina 29
- Texas 24
- South Carolina 21
- Tennessee 16
- New York 15
- Virginia 15
- Alabama 14
- Illinois 12
- Ohio 12
- Arizona 11
- Nevada 10
- Maryland 9
- New Jersey 8
- Pennsylvania 8
- Washington 8
- Missouri 7
- Kentucky 6
- Mississippi 6
- Utah 6
- Indiana 5
- Colorado 4
- Iowa 4
- Michigan 4
- New Mexico 4
- Arkansas 3
- Kansas 3
- Montana 3
- Nebraska 3
- Alaska 2
- District of Columbia 2
- Louisiana 2
- Minnesota 2
- Oklahoma 2
- Oregon 2
- Connecticut 1
- Delaware 1
- Hawaii 1
- Idaho 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Krispy Kreme
Tracked chains Krispy Kreme customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Camp LeJeune
42
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