Growth
Krispy Kreme against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Krispy Kreme's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
362 tracked Krispy Kreme locations across 42 US states and DC.
Tracked stores by state
- California 38
- Florida 34
- Georgia 28
- North Carolina 28
- Texas 22
- South Carolina 20
- Tennessee 15
- Alabama 14
- Virginia 14
- Arizona 10
- Nevada 10
- Illinois 9
- New York 9
- Ohio 9
- Maryland 8
- New Jersey 8
- Pennsylvania 8
- Washington 8
- Kentucky 6
- Missouri 6
- Utah 5
- Colorado 4
- Iowa 4
- Indiana 4
- Michigan 4
- Mississippi 4
- New Mexico 4
- Arkansas 3
- Kansas 3
- Montana 3
- Nebraska 3
- Alaska 2
- District of Columbia 2
- Louisiana 2
- Oklahoma 2
- Oregon 2
- Connecticut 1
- Delaware 1
- Hawaii 1
- Idaho 1
- Minnesota 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Krispy Kreme
Tracked chains Krispy Kreme customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Camp LeJeune
49
More trends