Trends · data through July 2026

Casual Eateries in Wisconsin

Iceflower tracks 216 stores from 102 casual eateries chains in Wisconsin. Kilwins grew fastest over the last year, ahead of Dunkin' and Einstein Bros. Bagels.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
102
Tracked stores
216
Consumer panel
130M+

Growth ranking

Fastest-growing tracked casual eateries chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Kilwins and Dunkin' sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 K Kilwins logo Kilwins - +16.5%
2 D Dunkin' logo Dunkin' - +3.9%
3 E Einstein Bros. Bagels logo Einstein Bros. Bagels - -2.7%
4 B Bruegger's Bagels logo Bruegger's Bagels - -7.0%
  • Dunkin'
  • Baskin-Robbins
  • Oscar's Frozen Custard
  • Einstein Bros. Bagels
  • Cold Stone Creamery
  • Big Deal Burgers & Custard
  • Mochinut
  • Other tracked chains

Store footprint

Store map

216 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Dunkin' (73)
  • Baskin-Robbins (13)
  • Oscar's Frozen Custard (2)
  • Einstein Bros. Bagels (9)
  • Cold Stone Creamery (7)
  • Big Deal Burgers & Custard (1)
  • Mochinut (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 D Dunkin' logo Dunkin' 73
  • 2 B Baskin-Robbins logo Baskin-Robbins 13
  • 3 E Einstein Bros. Bagels logo Einstein Bros. Bagels 9
  • 4 C Cold Stone Creamery logo Cold Stone Creamery 7
  • 5 B Bruegger's Bagels logo Bruegger's Bagels 3
  • 6 K Kilwins logo Kilwins 3
  • 7 D Donut Squad 2
  • 8 H Hansen's Ice Cream Parlor 2
  • 9 S Scratch Ice Cream logo Scratch Ice Cream 2
  • 10 S Smart Cow Yogurt Bar 2
  • 11 D Donut Monster 2
  • 12 B Big Apple Bagels logo Big Apple Bagels 2
  • 13 I Icki Sticki 2
  • 14 M Mullen's Dairy Bar 2
  • 15 P Purple Door Ice Cream logo Purple Door Ice Cream 2
  • 16 O Oscar's Frozen Custard 2
  • 17 B Briq's Soft Serve 2
  • 18 M Mochinut logo Mochinut 2
  • 19 D Doughnuttery 1
  • 20 C Cold Spoons Gelato 1
  • 21 H Here's the Scoop 1
  • 22 M Midwest Sad 1
  • 23 B Betos Street Corn 1
  • 24 F Frosty Moose 1
  • 25 P Pine Acres General Store 1
  • 26 F Frozen Frog Ice Cream 1
  • 27 Z Zesty's Frozen Custard 1
  • 28 Y YoFresh Yogurt Cafe Oak Creek 1
  • 29 W Weber's Farm Store 1
  • 30 S Sassy Cow Creamery 1
  • 31 S Sweet Corner Ice Cream 1
  • 32 L Lox Stock and Bagel 1
  • 33 T Taqueria Carranza 1
  • 34 G Gotham Bagels logo Gotham Bagels 1
  • 35 B Babcock Dairy 1
  • 36 S South Pier Parlor 1
  • 37 A Annabelle's Ice Cream Parlor 1
  • 38 T The Noble 1
  • 39 H Honey Dip Donut 1
  • 40 M MochiUnni 1
  • 41 M Meggy Moo's 1
  • 42 I Ice Cream Station 1
  • 43 R RJ's Ice Cream 1
  • 44 L Legendairy Cookies 'N Creamery 1
  • 45 K Kona Ice logo Kona Ice 1
  • 46 C Chillwaukee 1
  • 47 T Tastee Twist 1
  • 48 B Brain Freeze 1
  • 49 R Rocky Road Ice Cream 1
  • 50 B Blast Soft Serve 1

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